In Ep. 7 of Earned, Conor dives deep with Jamie Starr, Global Director of Sports Marketing at The North Face. 

As we all know, highly visual cosmetics content thrives on social, allowing makeup brands to seamlessly step into the...

Across the world of beauty, consumers are making one thing clear: representation matters, and a lack of inclusivity in a...

Ok, we’re about to brag. A lot. But we’re on a mission to provide a best-in-class experience for our customers, and nothing...

From the Met Gala to the Cannes Film Festival, May typically brings dramatic spikes in content creation—and Earned Media Value...

Add us to the list of people who can’t stop talking about Peloton. Since its 2012 launch, the home fitness company has...

In our sixth Earned episode and second virtual interview, Conor chats with Divya Gugnani, co-founder and CEO of digitally...

With shelter-in-place orders extended into May, beauty brands across Europe continued to rely on their relationships with...

May began as a “typical” month—at least, as typical as can be during a global pandemic—with influencers continuing to create...

Authenticity is at the heart of successful influencer relationships, according to EM Cosmetics influencer marketing...