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Three U.K. Makeup Creators Changing the Game in 2022

Whether you enjoy flashing your fiery red lipstick for a night out, or you prefer to go with the “clean girl aesthetic,” the...

How TULA Harnessed the Power of Influencer Marketing to Become 2021’s No. 1 Skincare Brand

In Ep. 55 of Earned, we sit down with Dan Reich—entrepreneur, investor, and co-founder of one of today’s hottest skincare brands,...

Earned

Guide to Earned Media Value (EMV): What It Is and How to Use It

The creator economy is here to stay. As brands continue to invest heavily in influencer marketing, it’s more important than ever...

How YoungLA Became 2022’s Hottest Men’s Activewear Brand

If you’ve been anywhere near fitness Instagram lately, much less LA’s muscle beach you’ve probably seen the YoungLA logo. Known...

Insights

From Analytics to Action: How Marketing Mix Modeling Helps Inform the Estée Lauder Companies’ Activation Strategy

On Ep. 54 of Earned, we spoke to Doug Jensen, SVP of Go-to-Market Analytics & Activation for the Estée Lauder Companies (ELC). We...

Earned

Three Influencer Marketing Strategies for Standing Out on SkinTok

In 2012, most of us would probably ask the beauty counter at our local department store for skincare recommendations. In 2022,...

Insights

From Content Creator to Brand Builder: Susan Yara Talks Growing a Passionate Community Online and Off

In Episode 53 of Earned, Conor sits down with beauty and skincare veteran Susan Yara. Not only has Susan amassed over one million...

Earned

Earned Ep. 52: Dash Hudson CEO Thomas Rankin on How to Win With Owned Media

In Ep. 52 of Earned, Conor sits down with fellow B2B social media marketing software leader Thomas Rankin, co-founder and CEO of...

Earned

Four Indie Skincare Brands Taking Over TikTok

It seems fair to say that when most of us open TikTok, we’re looking to laugh, rather than learn. But if the short-form video...

Insights Skincare

Three Beauty Creators Driving 2022’s Biggest Gen Z Makeup Trends

From dewy glow-ups to Euphoria-inspired cut-creases, 2022’s hottest makeup trends have one thing in common: they got their start...

In The News Cosmetics

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, VP Digital & eCommerce,
NYX Professional Makeup

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, VP Digital & eCommerce,
NYX Professional Makeup