From Analytics to Action: How Marketing Mix Modeling Helps Inform the Estée Lauder Companies’ Activation Strategy

On Ep. 54 of Earned, we spoke to Doug Jensen, SVP of Go-to-Market Analytics & Activation for the Estée Lauder Companies (ELC). We...

Beauty Podcast

Three Influencer Marketing Strategies for Standing Out on SkinTok

In 2012, most of us would probably ask the beauty counter at our local department store for skincare recommendations. In 2022,...

Beauty Skincare Insights

From Content Creator to Brand Builder: Susan Yara Talks Growing a Passionate Community Online and Off

In Episode 53 of Earned, Conor sits down with beauty and skincare veteran Susan Yara. Not only has Susan amassed over one million...

Skincare Podcast

Earned Ep. 52: Dash Hudson CEO Thomas Rankin on How to Win With Owned Media

In Ep. 52 of Earned, Conor sits down with fellow B2B social media marketing software leader Thomas Rankin, co-founder and CEO of...

Podcast

Four Indie Skincare Brands Taking Over TikTok

It seems fair to say that when most of us open TikTok, we’re looking to laugh, rather than learn. But if the short-form video...

Skincare

Three Beauty Creators Driving 2022’s Biggest Gen Z Makeup Trends

From dewy glow-ups to Euphoria-inspired cut-creases, 2022’s hottest makeup trends have one thing in common: they got their start...

Beauty

How Three Home Brands Used Winning Influencer Strategies to Reshape the Industry

Enthusiasm for the home-decor and improvement industry is on the rise! Many consumers are looking to upgrade their homes and...

Industry

Earned Ep. 51: Jefferies’ Stephanie Wissink Talks Consumer Behavior in a Volatile Market

Earned is back with another great episode, this time featuring Wall Street wizard Stephanie Wissink, Managing Director at global...

Podcast

Top Q1 Trends in Beauty and Luxury Fashion

The Creator Economy started 2022 with a bang: new collections in the skincare industry, a return to tradition in fashion, and...

Beauty Fashion Insights

Five Fashion Brands that Dominated Coachella 2022

Dubbed the Super Bowl of the fashion industry, Coachella is a popular music festival where brands activate creators using...

Fashion Insights

Unlock your brand's influencer marketing potential with a trial

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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit