Three U.K. Makeup Creators Changing the Game in 2022

Whether you enjoy flashing your fiery red lipstick for a night out, or you prefer to go with the “clean girl aesthetic,” the...

Beauty

How TULA Harnessed the Power of Influencer Marketing to Become 2021’s No. 1 Skincare Brand

In Ep. 55 of Earned, we sit down with Dan Reich—entrepreneur, investor, and co-founder of one of today’s hottest skincare brands,...

Podcast Skincare

Guide to Earned Media Value (EMV): What It Is and How to Use It

The creator economy is here to stay. As brands continue to invest heavily in influencer marketing, it’s more important than ever...

How YoungLA Became 2022’s Hottest Men’s Activewear Brand

If you’ve been anywhere near fitness Instagram lately, much less LA’s muscle beach you’ve probably seen the YoungLA logo. Known...

Insights Fashion

From Analytics to Action: How Marketing Mix Modeling Helps Inform the Estée Lauder Companies’ Activation Strategy

On Ep. 54 of Earned, we spoke to Doug Jensen, SVP of Go-to-Market Analytics & Activation for the Estée Lauder Companies (ELC). We...

Beauty Podcast

Three Influencer Marketing Strategies for Standing Out on SkinTok

In 2012, most of us would probably ask the beauty counter at our local department store for skincare recommendations. In 2022,...

Insights Beauty Skincare

From Content Creator to Brand Builder: Susan Yara Talks Growing a Passionate Community Online and Off

In Episode 53 of Earned, Conor sits down with beauty and skincare veteran Susan Yara. Not only has Susan amassed over one million...

Podcast Skincare

Earned Ep. 52: Dash Hudson CEO Thomas Rankin on How to Win With Owned Media

In Ep. 52 of Earned, Conor sits down with fellow B2B social media marketing software leader Thomas Rankin, co-founder and CEO of...

Podcast

Four Indie Skincare Brands Taking Over TikTok

It seems fair to say that when most of us open TikTok, we’re looking to laugh, rather than learn. But if the short-form video...

Skincare

Three Beauty Creators Driving 2022’s Biggest Gen Z Makeup Trends

From dewy glow-ups to Euphoria-inspired cut-creases, 2022’s hottest makeup trends have one thing in common: they got their start...

Beauty

Unlock your brand's influencer marketing potential with a trial

Curious to learn more about how Tribe Dynamics helps iconic brands harness the power of influencer marketing with best-in-class software and service? Let's get in touch and see if we're the right fit for you. If so, we'll take you through a quick demo and set you up with a hands-on 30-day trial so you can experience the platform for yourself!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit