Earned Ep. 30: SuperOrdinary Founder & CEO Julian Reis on Breaking Into the Chinese Beauty Market

Earned is back from summer break and we’re coming in HOT.  For our 30th episode, we sat down with Julian Reis, a serial...


Three Cycling Brands Dominating 2021 So Far

When gyms across the country closed their doors in March 2020, fitness fiends had no choice but to adapt. Many consumers and...

Why Good Molecules’ Affordable Clean Skincare is Sweeping Social Media

Skincare just might be the hottest category in beauty right now. Buoyed by 2020’s wave of enthusiasm for self-care, which...

How CeraVe Became a Skincare Staple for Gen Z Influencers

If you haven’t gone down the (very, very deep) rabbit hole of TikTok skincare tips, you might not have much to say about...


Three Influencer Marketing Strategies That Made HelloBody a Top Clean Beauty Brand

With the self-care movement showing no signs of slowing down, many skincare brands are making impressive strides on social...

The Hero Products and Gen Z Influencer Strategies Behind E.L.F.’s Breakthrough

There’s no getting around it: the past year has been tough for the cosmetics space, with many leading brands experiencing...


How Princess Polly Took Over Instagram Fashion

It’s #VaxGirlSummer, which means we’re saying goodbye to the sweats we’ve been living in for the past year, and hello to...


Three Bodycare Brands Redefining Self-Care in 2021

Summer is here, and more of us are beginning to venture outside our homes to enjoy a well-deserved dose of sunshine. But the...


The Chosen One: Unilever Expands Skincare Portfolio with Paula’s Choice

This week, multinational consumer goods giant Unilever announced the acquisition of popular skincare brand Paula’s Choice. The...


Three Ways to Optimize the Audience for Your Next Influencer Campaign

Launching an influencer campaign that impacts your brand’s bottom line is rarely easy—or cheap. Most marketers are under...

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Rare Beauty

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