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Beauty

TikTok Made Me Buy It: The 6 Most Viral TikTok Beauty Products

Raise your hand if you’ve ever opened up TikTok and then, suddenly, looked up and found that four hours have passed. It’s safe...

Beauty In the news UK

5 Top UK Beauty Influencers

In 2021, influencer marketing is a global industry. And while content creators are continuing to set the pace for beauty in...

3 Ways to Empower Content Creators and Elevate Your Paid Influencer Marketing Strategy

Even if you’re new to influencer marketing, chances are that at least a handful of content creators are already talking about...

Beauty Podcast

Earned Ep. 24: How E.L.F. Beauty CMO Kory Marchisotto’s Bias for Action Skyrocketed the Brand’s Digital Presence

In episode 24 of Earned, Conor sits down with beauty industry titan Kory Marchisotto, CMO of E.L.F. Beauty and president of...

Three Gen Z Influencers Shaping Fashion and Beauty

Every brand knows that Gen Z is a demographic they’ve got to reach, but fewer seem to know what Gen Z influencers want. Too...

TikTok Marketing: A Guide to Building and Leveling Up Your TikTok Strategy

It’s been a while since a new social media platform has hit the scene the way TikTok has. The app, which boasts 1 billion...

Beauty Podcast

Earned Ep. 23: Ulta Beauty CMO Shelley Haus on How the Retailer Nurtures Brand Growth

In Episode 23 of Earned, Conor sits down with Shelley Haus, CMO of consumer- (and brand-) favorite retailer Ulta Beauty. 

Fashion

Athleisure Brands That Are On the Move

It’s 2021, which means fitness is a lifestyle. And athleisure (think versatile, comfy leggings and tanks that look just as...

Fashion

How Three Luxury Fashion Brands Won Digital Fashion Week

A year into the COVID-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion...

Fashion Luxury

Why Luxury Fashion Brands Need Influencer Marketing

Influencer marketing has proven a major—and necessary—component of beauty and fashion brands’ marketing strategies. From...

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