Raise your hand if you’ve ever opened up TikTok and then, suddenly, looked up and found that four hours have passed. It’s safe...

In 2021, influencer marketing is a global industry. And while content creators are continuing to set the pace for beauty in...

Even if you’re new to influencer marketing, chances are that at least a handful of content creators are already talking about...

In episode 24 of Earned, Conor sits down with beauty industry titan Kory Marchisotto, CMO of E.L.F. Beauty and president of...

Every brand knows that Gen Z is a demographic they’ve got to reach, but fewer seem to know what Gen Z influencers want. Too...

It’s been a while since a new social media platform has hit the scene the way TikTok has. The app, which boasts 1 billion...

In Episode 23 of Earned, Conor sits down with Shelley Haus, CMO of consumer- (and brand-) favorite retailer Ulta Beauty. 

It’s 2021, which means fitness is a lifestyle. And athleisure (think versatile, comfy leggings and tanks that look just as...

A year into the COVID-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion...

Influencer marketing has proven a major—and necessary—component of beauty and fashion brands’ marketing strategies. From...