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Influencer Marketing Blog | Tribe Dynamics | Cosmetics

How Rihanna's Super Bowl Halftime Show Boosted Fenty Beauty

Rihanna made headlines following her subtle yet iconic promotion of Fenty Beauty during the Super Bowl halftime show. As one of...

Insights Sports & Outdoors Cosmetics

Three Beauty Creators Driving 2022’s Biggest Gen Z Makeup Trends

From dewy glow-ups to Euphoria-inspired cut-creases, 2022’s hottest makeup trends have one thing in common: they got their start...

In The News Cosmetics

Earned Ep. 44: Somer Tejwani Talks Too Faced’s Winning Influencer Marketing Strategy

In Episode 44 of Earned, Conor sits down with Somer Tejwani, VP of Global Marketing at powerhouse beauty brand Too Faced, which...

Earned Cosmetics

Earned Ep. 33: Kosas CMO Adeline Leong on Building Consumer Confidence Through Innovative “Tryouts” Sampling Program

In Ep. 33 of Earned, Conor sits down with Adeline Leong, CMO of fast-growing clean makeup brand Kosas. The brand, which touts...

Earned Cosmetics

Shiseido Prunes Its Beauty Portfolio, Selling BareMinerals, Buxom, and Laura Mercier

Leading global beauty company Shiseido Americas made headlines on August 25, announcing that it plans to sell subsidiary cosmetic...

Insights Cosmetics Skincare

Earned Ep. 13: How Huda Beauty’s Michael McNeil Powers Brand Growth by Cultivating Supportive Digital Communities (and Embracing Competitors)

In our 13th episode of Earned, Conor chats with beauty industry power player Michael McNeil, VP of Integrated Marketing at Huda...

Earned Cosmetics

June’s Top Beauty and Fashion Brands: Black-Owned Brands Outperform Thanks to Wave of Influencer Support

As the Black Lives Matter movement and other related anti-racist movements gained momentum throughout June, many influencers and...

Insights Cosmetics

How January’s Top Fashion Brands Are Revamping Their Influencer Strategies

For fashion brands, the New Year is ripe with content creation opportunities: luxury houses gear up for Fashion Month, while ...

Insights Fashion & Apparel Cosmetics Skincare

How Europe’s Top Beauty Brands Slayed Makeup Giveaways

Gifting wasn’t just a family affair this past holiday season: in December, beauty bloggers in the U.K. and France celebrated...

Marketing Strategy Cosmetics Skincare

2019 In Review: Acquisition Edition

While 2019 will be remembered for many things, here at Tribe Dynamics, we look back on it as the year when multi-million dollar...

In The News Cosmetics Skincare

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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit