Influencer marketing has changed a lot since Tribe Dynamics was founded in 2012. What hasn't changed? Our commitment to helping iconic brands harness the power of influencer marketing with best-in-class software and service.
"Tribe Dynamics is an integral part of our influencer marketing strategy and continues to be an extremely useful tool for us. Working closely with Tribe has given us a much better understanding of our influencer community and allowed us to better utilize all of the incredible tools & features included in the platform."
"Using Tribe Dynamics’ Brand Buzz and Campaigns tools, we were able to identify key influencers that made sense for our brand to partner with and track performance for each campaign throughout the month."
"Tribe is the 'WHY.' Tribe Dynamics is the MOST AMAZING platform and constantly hitting us with the facts. Our leadership asks us for the 'why' behind posts, influencers, analytics, etc. and Tribe is always providing us with the numbers, dollars and analytics. Making our 'why' very easy to find + prove."
"Tribe Dynamics is great to manage your influencer database and view all ongoing campaigns. It's also our main social listening tool which helps us to track our influencer efforts. Tribe is always really good at listening to feedback and implementing new features that will help us."
"We track our EMV via Brand Buzz, down to the hour! We are obsessed with content impact via scale and timeliness, and Brand Buzz is a great tool for that kind of detailed tracking."
"Without Tribe Dynamics, we simply wouldn't have the manpower to track over 1700 content posts manually."
"Tribe Dynamics' extensive analytics capabilities allowed Wander Beauty to curate a group of passionate brand fans who would continually support the campaign well past the launch."
When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace proved a particularly ambitious undertaking. Thankfully, Calvin Klein used metrics and software developed by Tribe Dynamics, a CreatorIQ company, to ensure that CK1 Palace ranked as one of the brand’s strongest campaigns by Earned Media Value (EMV) to date.
When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach leveraged Tribe Dynamics (a CreatorIQ company) to scale its influencer marketing program and edge out its competition.
How did Kosas beat out legacy beauty brands to establish itself as a top player in the highly competitive brow category? This case study explores the influencer marketing best practices behind the launch of the indie brand’s TikTok-approved Brow Team collection, and how Kosas used Tribe Dynamics software to accelerate its success.
Learn how Wander Beauty leveraged Tribe Dynamics to identify the most impactful advocates for its shade range expansion, and inspire lasting, organic conversation about its complexion products.
Learn how Eva NYC used Tribe Dynamics’ Ambassador Tiers functionality to identify high-impact ambassador partners, resulting in an overwhelmingly successful influencer marketing campaign. Additionally, discover how Tribe Dynamics’ Brand Buzz feature helped the brand track real-time data on the campaign’s performance.
Clean skincare brand Kopari swept social media this January when it dropped its Paradise Pout Lip Kits: the brand’s $2.3M EMV haul marked 30% MoM and 98% YoY growths. Read our latest case study to learn how Kopari leveraged Tribe Dynamics’ suite of influencer marketing tools to plan and measure the success of its Paradise Pout launch campaign.
To optimize your influencer marketing resources, it’s best to conduct tiered campaigns. That’s what Versed did in January 2021, when it launched its blockbuster Sunday Morning antioxidant oil-serum. Download our case study to learn how the brand used Tribe Dynamics’ software to plan a winning launch activation and set a new monthly EMV record.
Planning a launch event that excites influencers and drives product awareness can be challenging—especially in the middle of a pandemic. Download our case study on Dermalogica’s hit Hydro Masque Exfoliant to learn how the brand leveraged Tribe Dynamics’ software to create a memorable, immersive, and safe experience for fans.
Curious to learn more about how Tribe Dynamics helps iconic brands harness the power of influencer marketing with best-in-class software and service? Let's get in touch and see if we're the right fit for you. If so, we'll take you through a quick demo and set you up with a hands-on 30-day trial so you can experience the platform for yourself!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."