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Why Tribe Dynamics?

Influencer marketing has changed a lot since Tribe Dynamics was founded in 2012. What hasn't changed? Our commitment to helping iconic brands harness the power of influencer marketing with best-in-class software and service.

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We’re a leader in influencer marketing

See how iconic used Tribe Dynamics


How Tribe Dynamics Helped Calvin Klein's CK1 Palace drive $5.2M EMV

When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace proved a particularly ambitious undertaking. Thankfully, Calvin Klein used metrics and software developed by Tribe Dynamics, a CreatorIQ company, to ensure that CK1 Palace ranked as one of the brand’s strongest campaigns by Earned Media Value (EMV) to date.


How Tribe Dynamics Helped Coach Find Itself ‘Amongst Friends’

When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach leveraged Tribe Dynamics (a CreatorIQ company) to scale its influencer marketing program and edge out its competition.


How Kosas Became Gen Z’s Go-to Brow Brand

How did Kosas beat out legacy beauty brands to establish itself as a top player in the highly competitive brow category? This case study explores the influencer marketing best practices behind the launch of the indie brand’s TikTok-approved Brow Team collection, and how Kosas used Tribe Dynamics software to accelerate its success.


How Wander Beauty Helped Drive Sustained Enthusiasm for its Shade Range Expansion

Learn how Wander Beauty leveraged Tribe Dynamics to identify the most impactful advocates for its shade range expansion, and inspire lasting, organic conversation about its complexion products.


How Eva NYC Generated Buzz Around Product Sustainability

Learn how Eva NYC used Tribe Dynamics’ Ambassador Tiers functionality to identify high-impact ambassador partners, resulting in an overwhelmingly successful influencer marketing campaign. Additionally, discover how Tribe Dynamics’ Brand Buzz feature helped the brand track real-time data on the campaign’s performance.


How Kopari Pulled Off the Perfect Product Drop

Clean skincare brand Kopari swept social media this January when it dropped its Paradise Pout Lip Kits: the brand’s $2.3M EMV haul marked 30% MoM and 98% YoY growths. Read our latest case study to learn how Kopari leveraged Tribe Dynamics’ suite of influencer marketing tools to plan and measure the success of its Paradise Pout launch campaign. 


Dermalogica Plans a Pandemic-Proof Product Launch Event With Tribe Dynamics

Planning a launch event that excites influencers and drives product awareness can be challenging—especially in the middle of a pandemic. Download our case study on Dermalogica’s hit Hydro Masque Exfoliant to learn how the brand leveraged Tribe Dynamics’ software to create a memorable, immersive, and safe experience for fans.


How Versed Set a New Record for Influencer Marketing Success Thanks to a Multi-Tier Launch Strategy

To optimize your influencer marketing resources, it’s best to conduct tiered campaigns. That’s what Versed did in January 2021, when it launched its blockbuster Sunday Morning antioxidant oil-serum. Download our case study to learn how the brand used Tribe Dynamics’ software to plan a winning launch activation and set a new monthly EMV record.

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,