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Why Tribe Dynamics?

Influencer marketing has changed a lot since Tribe Dynamics was founded in 2012. What hasn't changed? Our commitment to helping iconic brands harness the power of influencer marketing with best-in-class software and service.

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We’re a leader in influencer marketing

"Best Influencer Marketing Platform on the Market!"

Tribe Dynamics will help take your influencer strategy to the next level with user-friendly tools to build influencer relationships and marketing campaigns. Their analytical capabilities and tools make it easy to gauge the ROI on your efforts, as well as stay ahead of industry trends and competitive activity.

“Tribe changed my life!”

The fact that I am able to track all campaigns and partnerships in a way that is easy to understand for all my peers. This allows me to plan future campaigns based on past data, and overall create more successful strategies.

"Tribe is such a great platform!"

Aside from the monitoring, I love how the Tribe team provides resources and insights for the community to constantly improve our strategies and take full advantage of what the platform has to offer. From the podcast to the events and Slack community, these are great additional tools that you don't often see in platforms similar to Tribe.

"Tribe Dynamics is a one stop shop for Influencer Marketing!"

Tribe makes Influencer marketing and data tracking so seamless. Tribe makes it so effortless to collect Influencer information, export lists based on specific criteria as well as track campaign data for Instagram and now TikTok which was really exciting for our team!

"Tribe Dynamics is a beauty industry standard!"

I really love the team at tribe and platform functionality overall. In terms of a competitive analysis, almost every (beauty) brand uses Tribe Dynamics. We use the leaderboard, reports and insights, and the monthly round-up (report sent from Tribe Dynamics) to see how we match up to how other brands are activating influencers.

"Easiest influencer tracking tool I have ever used!!"

It is SO easy to use, definitely the most simple platform and database to work through daily and explain to others as they join the team. I love the way that the data and performance is laid out, again so easy to comprehend and share externally with those who do not work on it day to day.

Iconic Brands Use Tribe Dynamics

Benefit Cosmetics 2019

How Benefit Cosmetics Tracks Influencer Performance to Drive Positive ROI

Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI.

Tatcha 2019 2020

How Tatcha Became the No. 1 Brand in Skincare EMV

Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics’ monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how! 

Pür 2019 2020

How PÜR Used Tribe Dynamics in Development and Assessment of 100-Shade Foundation Launch

To embrace the call for more inclusive complexion products in the beauty industry, PÜR set out to create a foundation that catered to all consumers. The brand needed a way to access the product preferences of its diverse audience and learn from the successes and shortcomings of its competitors’ complexion launches.

Benefit UK 2019 2020

How Benefit UK Doubled Growth By Discovering New Influencers

A rapidly growing brand, Benefit UK increased its EMV total and ambassador community by a respective 109% and 22% from 2017 to 2018.

Milk Makeup

Milk Makeup and Micro-Influencer Marketing at Scale

How does an up-and-coming beauty brand leverage micro-influencer marketing to solidify its profile within the beauty community?


How Profusion Cosmetics Used Tribe Dynamics to Validate Influencer Marketing Program ROI

To see how Profusion Cosmetics products’ earned media performance compared to its retail partners’ sales data, and learn more about how the brand sparked a 355% year-over-year Earned Media Value (EMV) growth, download our Profusion Cosmetics case study!

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,