Influencer marketing has changed a lot since Tribe Dynamics was founded in 2012. What hasn't changed? Our commitment to helping iconic brands harness the power of influencer marketing with best-in-class software and service.
Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI.
Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics’ monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how!
To embrace the call for more inclusive complexion products in the beauty industry, PÜR set out to create a foundation that catered to all consumers. The brand needed a way to access the product preferences of its diverse audience and learn from the successes and shortcomings of its competitors’ complexion launches.
A rapidly growing brand, Benefit UK increased its EMV total and ambassador community by a respective 109% and 22% from 2017 to 2018.
How does an up-and-coming beauty brand leverage micro-influencer marketing to solidify its profile within the beauty community?
To see how Profusion Cosmetics products’ earned media performance compared to its retail partners’ sales data, and learn more about how the brand sparked a 355% year-over-year Earned Media Value (EMV) growth, download our Profusion Cosmetics case study!
Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
