Influencer Marketing Blog | Tribe Dynamics | Beauty

How Rihanna's Super Bowl Halftime Show Boosted Fenty Beauty

Rihanna made headlines following her subtle yet iconic promotion of Fenty Beauty during the Super Bowl halftime show. As one of...

Beauty Fashion

Creator Spotlight: Three Content Creators to Watch in 2023

As we look to 2023, creator-led marketing continues to expand its impact on the marketing world. According to one study, 60% of...

Beauty Fashion Haircare

Three Beauty Brands Leading the “Clean Girl Aesthetic” Trend

It’s no secret that influencers are making over the beauty industry, and are at the root of pretty much every new viral trend....

Beauty

Investor and True Beauty Ventures Co-founder Rich Gersten on his Mission to Accelerate Growth for Up-and-Coming Beauty Brands

In Episode 58 of Earned, Conor sits down with beauty investor Rich Gersten, co-founder and managing partner of True Beauty...

Beauty Podcast

Indie Beauty Brands Face Unique Opportunities and Challenges

As nano and micro-influencers continue speaking to niche audiences, an increasing number of independently owned beauty brands are...

Beauty

DIBS Beauty Co-founder & CEO Jeff Lee on Prioritizing Your Community and Finding Your Superpower

In our latest episode of Earned, we sit down with Jeff Lee, co-founder and CEO of DIBS—short for “Desert Island Beauty Status”—a...

Beauty Podcast

Will the Celebrity Beauty Bubble Burst?

In 2022, we don’t need tabloids to teach us how to copy our favorite celebrities’ beauty looks—we can just shop their brands....

Beauty

Three U.K. Makeup Creators Changing the Game in 2022

Whether you enjoy flashing your fiery red lipstick for a night out, or you prefer to go with the “clean girl aesthetic,” the...

Beauty

From Analytics to Action: How Marketing Mix Modeling Helps Inform the Estée Lauder Companies’ Activation Strategy

On Ep. 54 of Earned, we spoke to Doug Jensen, SVP of Go-to-Market Analytics & Activation for the Estée Lauder Companies (ELC). We...

Beauty Podcast

Three Influencer Marketing Strategies for Standing Out on SkinTok

In 2012, most of us would probably ask the beauty counter at our local department store for skincare recommendations. In 2022,...

Beauty Skincare Insights

Unlock your brand's influencer marketing potential with a trial

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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit