As we all know, highly visual cosmetics content thrives on social, allowing makeup brands to seamlessly step into the...

Across the world of beauty, consumers are making one thing clear: representation matters, and a lack of inclusivity in a...

In our sixth Earned episode and second virtual interview, Conor chats with Divya Gugnani, co-founder and CEO of digitally...

With shelter-in-place orders extended into May, beauty brands across Europe continued to rely on their relationships with...

May began as a “typical” month—at least, as typical as can be during a global pandemic—with influencers continuing to create...

Authenticity is at the heart of successful influencer relationships, according to EM Cosmetics influencer marketing...

After months of speculation, Charlotte Tilbury’s time as the beauty world’s most eligible bachelorette has come to a close: on...

In our 2019 coverage of notable direct-to-consumer (DTC) beauty brands, we detailed how DTC brands have taken the beauty...

As influencers across Europe continued to shelter-in-place throughout April, the festivals and events that traditionally...

April was the first full month of widespread social distancing measures in the U.S., with many brands attempting to navigate...