Raise your hand if you’ve ever opened up TikTok and then, suddenly, looked up and found that four hours have passed. It’s safe...

In 2021, influencer marketing is a global industry. And while content creators are continuing to set the pace for beauty in...

In episode 24 of Earned, Conor sits down with beauty industry titan Kory Marchisotto, CMO of E.L.F. Beauty and president of...

In Episode 23 of Earned, Conor sits down with Shelley Haus, CMO of consumer- (and brand-) favorite retailer Ulta Beauty. 

After a COVID-related slowdown in the blockbuster beauty acquisitions that rocked the industry prior to 2020, activity picked...

You’re no doubt familiar with the pros and cons of ecommerce versus brick-and-mortar shopping: buying online means...

If there’s one thing that 2020 didn’t upend about our beauty routines, it’s that influencers—and consumers—didn’t stop paying...

Everybody knows that Gen Z is a demographic they’ve got to reach, but fewer seem to know what Gen Z actually means. Often,...

In Episode 19 of Earned, Conor sits down with a true industry titan: Scott Sassa. Scott’s previous roles include President of...

If you want to forget 2020 (and the first weeks of 2021) ever happened, you’re not alone. But as tumultuous as the past year...