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About Tribe Dynamics (now part of CreatorIQ)

Company History

In 2012, less than two years after the launch of Instagram, Tribe Dynamics hit the marketing technology scene as a SaaS start-up that helps beauty, fashion, and lifestyle brands drive and measure high-impact digital earned media at scale. Within a few years, Earned Media Value (EMV), our proprietary metric that measures the value of third-party digital content created about a brand, became the standard for brands who needed a way to help measure whether their influencer marketing efforts were paying off.

Tribe Dynamics was founded by longtime friends Conor Begley and Jonathan Namnath, and in late 2021 joined forces with CreatorIQ. Together, we offer customers like Gymshark, Sephora, Anheuser-Busch & BMW an end-to-end platform to grow, manage, scale and measure the most successful and authentic influencer marketing programs.

As part of CreatorIQ, we've expanded to over 325+ team members based in San Francisco, London, New York, Seattle, Portland, and more. 


Interested in learning more about CreatorIQ or our open positions?

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Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,