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TikTok Influencer Marketing Playbook

Level up your brand’s TikTok strategy with this step-by-step guide to empowering creators and building a community on Gen Z’s favorite social media platform.

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Brand Spotlight: Oura's Winning Influencer Marketing Strategies Outperform the Competition

Discover how Oura leveraged impressive influencer marketing strategies to carve out a space in the competitive health-tracking industry, and how Tribe Dynamics can bolster health and fitness brands to pull ahead.

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Guide to Paid Partnerships: How to Spin Sponsorship Into a Sustainable Influencer Marketing Strategy

Learn three steps to fostering authentic, sustainable paid relationships with content creators that will help improve your brand’s influencer marketing performance.  

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October Beauty and Fashion Rankings: Halloween Makeup Hype Sweeps Social Media

Download our October Tribe Top 10 report to learn how rising and established cosmetics brands capitalized on the Halloween makeup trend, and to see which brands ranked highest on social in October 2021.

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Indie Beauty Debrief Q3 2021: Top Indie Brands in US, EMEA

Tribe Dynamics’ Q3 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends sparking conversation on social media.

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Global Beauty Report: The Top Beauty Brands of Q3 2021

Our Q3 2021 Global Beauty Report offers the top beauty brands by Earned Media Value across eleven international markets, along with influencer community stats and insights on global influencer marketing trends.

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Brand Spotlight: New Balance Deployed Winning Influencer Marketing Strategies

Learn how New Balance implemented innovative influencer marketing strategies to outperform its competitors, and how Tribe Dynamics can help health and fitness brands achieve their full potential.

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2021 Influencer Marketing Trends Report

Gain insight into 2021’s top influencer marketing trends by exploring key findings from Tribe Dynamics’ annual brand and influencer surveys.

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September Beauty and Fashion Rankings: Social Media’s Top Brands

Download our September 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.

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How Wander Beauty Helped Drive Sustained Enthusiasm for its Shade Range Expansion

Learn how Wander Beauty leveraged Tribe Dynamics to identify the most impactful advocates for its shade range expansion, and inspire lasting, organic conversation about its complexion products.

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Brand Spotlight: TREK’s Most Effective Influencer Marketing Strategies

Discover the influencer marketing strategies TREK deploys to edge out the competition, and how Tribe Dynamics’ software and client partners can help.

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August Beauty and Fashion Rankings: Social Media’s Top Brands

Download our August 2021 Tribe Top 10 report to learn which brands ranked highest on social media, and read about the influencer marketing strategies fueling this success.

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July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine

Download our July Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead on TikTok, and to see which brands ranked highest on social in July 2021.

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Indie Beauty Debrief Q2 2021: Top Indie Brands in US, EMEA

Tribe Dynamics’ Q2 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.

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How Eva NYC Generated Buzz Around Product Sustainability

Learn how Eva NYC used Tribe Dynamics’ Ambassador Tiers functionality to identify high-impact ambassador partners, resulting in an overwhelmingly successful influencer marketing campaign. Additionally, discover how Tribe Dynamics’ Brand Buzz feature helped the brand track real-time data on the campaign’s performance.

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Global Beauty Report: The Top Beauty Brands of Q2 2021

Download our complete Q2 2021 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q2’s leading international beauty brands, as well as EMV rankings and community metrics for the top 10 brands in each market.

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June Beauty and Fashion Rankings: The Hero Beauty Products Influencers are Championing in 2021

Download our June Tribe Top 10 report to learn about 2021’s most-hyped beauty products, and to see which brands ranked highest on social in June 2021.

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How to Build an Influencer Community: A Brand's Guide to Finding the Right Influencers to Work With

The influencer space is constantly evolving, and it can be hard to always feel confident that your marketing strategy, and your brand, are keeping up in this dynamic landscape. To provide some stability and direction, we’ve created this evergreen influencer strategy guide for any brand looking to build and grow their online community.

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May Beauty and Fashion Rankings: Influencer Marketing in a Reopening World

Download our May Tribe Top 10 report to learn how leading beauty and fashion brands are capitalizing on reopenings, and to see which brands ranked highest on social in May 2021.

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An Investigation Into Recent EMV Trends

This special report from Tribe Dynamics’ data science team offers a deep dive into EMV: what it is, how it’s calculated, and what specific factors are contributing to the recent shifts that have impacted brands.

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How Kopari Pulled Off the Perfect Product Drop

Clean skincare brand Kopari swept social media this January when it dropped its Paradise Pout Lip Kits: the brand’s $2.3M EMV haul marked 30% MoM and 98% YoY growths. Read our latest case study to learn how Kopari leveraged Tribe Dynamics’ suite of influencer marketing tools to plan and measure the success of its Paradise Pout launch campaign.

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Dermalogica Plans a Pandemic-Proof Product Launch Event With Tribe Dynamics

Planning a launch event that excites influencers and drives product awareness can be challenging—especially in the middle of a pandemic. Download our case study on Dermalogica’s hit Hydro Masque Exfoliant to learn how the brand leveraged Tribe Dynamics’ software to create a memorable, immersive, and safe experience for fans.

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How Versed Set a New Record for Influencer Marketing Success Thanks to a Multi-Tier Launch Strategy

To optimize your influencer marketing resources, it’s best to conduct tiered campaigns. That’s what Versed did in January 2021, when it launched its blockbuster Sunday Morning antioxidant oil-serum. Download our case study to learn how the brand used Tribe Dynamics’ software to plan a winning launch activation and set a new monthly EMV record.

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April Beauty and Fashion Rankings: Luxury Brands Rebound on Social Media

Download our April Tribe Top 10 report to learn how luxury fashion and beauty brands are regaining momentum, and to see which brands ranked highest on social in April 2021.

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How to Measure Influencer Marketing Success

This report serves as a comprehensive guide to measuring the efficacy of your influencer marketing efforts. We draw upon a suite of tools—including posting activity, engagement data, and community metrics—to help you better understand the impact of your influencer marketing program. In addition to defining each metric, we outline how to leverage different kinds of data in order to easily benchmark your influencer program’s performance, identify key opportunities for growth, and track your progress towards achievable targets. 

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Indie Beauty Debrief Q1 2021: Top Indie Brands in US, EMEA

Tribe Dynamics’ Q1 2021 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.

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Global Beauty Report: The Top Beauty Brands of Q1 2021

Download our complete Q1 2021 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q1’s leading international beauty brands, along with EMV rankings and community metrics for the top 10 brands in each market.

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March Beauty and Fashion Rankings: The Brands and Influencers Behind the Rise of Sustainable Beauty and Fashion

From eco-friendly clean beauty companies like ILIA—which powered 400% year-over-year revenue growth in 2020—to ethical fashion labels like Girlfriend Collective, we’ve highlighted some of the influencer-favorite brands leading the charge to make sustainability stylish.

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February Beauty and Fashion Rankings: Influencer Marketing With a Gen-Z Approach

Our February Tribe Top 10 reveals insights on how leading brands are harnessing the growing influence of Gen Z, and to learn which brands and trends ranked highest on social in February 2021.

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How the Wellness Movement has Reshaped Beauty and Fashion: January 2021 Tribe Top 10

Download our January Tribe Top 10 report for a comprehensive analysis of how the wellness movement has impacted brands’ influencer marketing strategies, and to learn which brands and trends ranked highest on social in January 2021.

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Indie Beauty Debrief Q4 2020: Top Indie Brands in US, EMEA

Tribe Dynamics’ Q4 2020 Indie Beauty Debrief spotlights notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands with standout performances in the EMEA region. This report offers exclusive insights into top-performing brands, as well as the influencers, activations, and content trends fueling their success on social media.

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Global Beauty Report: The Top Beauty Brands of Q4 2020

Download our complete Q4 2020 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q4’s leading international beauty brands, along with EMV rankings and community metrics for the top 10 brands in each market.

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Beauty and Fashion Rankings: A Look Back at 2020’s Top Brands

Download our December Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn which brands and trends ranked highest on social in 2020.

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November Beauty and Fashion Rankings: How Social Movements Impacted Influencer Content Amid an Unpredictable Year

Download our November Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn how influencers responded to 2020’s top stories and social trends.

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Influencer Marketing Spotlight: The Diversity of Wellness

In Tribe Dynamics’ latest Influencer Marketing spotlight report, we profile three booming brands that together highlight the remarkable diversity of the wellness space. Slip, Headspace, and Equilibria all demonstrated community and Earned Media Value (EMV) growth from November 2019 to October 2020, taking paths to this progress that proved every bit as varied as these brands’ respective focuses in sleepcare, mental health, and CBD. 

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Indie Beauty Debrief Q3 2020: Top Indie Brands in US, EMEA

Our Q3 2020 report offers analysis of some of the quarter’s buzziest indie beauty brand stories, including the launch of Selena Gomez’s long-awaited Rare Beauty, PÜR’s blockbuster collaboration with influencer RawBeautyKristi, and Sisley Paris’ rise as a purveyor of YouTube-approved natural beauty and skincare products. Download today to learn more about the campaigns, products, and influencers powering social success for Q3’s top indie beauty brands.

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Influencer Marketing Spotlight: Up-And-Coming Wellness Brands

This report  offers a deep dive into the high-impact influencers, content, and campaigns powering momentum for Alani Nu, Vitruvi, and GoMacro, three up-and-coming wellness brands. 

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October Beauty and Fashion Rankings: How to Build a Winning Influencer Marketing Strategy for the Holidays

This month, we spotlighted some of the most innovative and impactful seasonal influencer marketing campaigns we’ve seen, and outlined steps that brands can take to drive conversation from a distance over the 2020 holidays. 

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Q3 2020 Global Beauty Report

Download our complete Q3 2020 Global Beauty Report for insights on the activations, influencers, and content trends that sparked momentum for international beauty brands in Q3, along with EMV data and community metrics for the Top 10 brands in each market.

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September Beauty and Fashion Rankings: 2020's Top Celebrity-Founded Brands

From Selena Gomez and Alicia Keys to Lauren Conrad and Jennifer Lopez, the lineup of stars attempting to follow in the immense footsteps of Rihanna and Kylie Jenner, and leverage their expansive and passionate fan bases to make their mark on the beauty and fashion industries, may seem endless. We’ve highlighted five celebrity-founded brands that are doing the influencer space right, powering an impressive online presence and Earned Media Value (EMV) with inclusive mission statements and product lineups.  

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Wellness Influencer Marketing Spotlight: Supplement Brands

For our latest Influencer Marketing Spotlight report, we analyzed the influencer marketing strategies powering three top supplements brands: Ritual, BODYARMOR, and Moon Juice.

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Influencer Marketing Playbook for Health, Fitness, and Wellness Brands

To help guide health and wellness brands in perfecting their influencer marketing and relationship-building strategies, we analyzed the kinds of influencer wellness content that are resonating the most among consumer audiences, and identified key lessons from current brand leaders in the space, including Peloton, Girlfriend Collective, Daily Harvest, Lord Jones, Billie, and Headspace.

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Guide to Influencer Marketing Strategy

Our comprehensive Guide to Influencer Marketing Strategy outlines best practices to drive sustainable, long-term growth in content creation about your brand at scale. 

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August Beauty and Fashion Rankings: What Brands Can Learn From 2020's Top Influencer Collaborations

In our August story, we analyzed one tried-and-true method that’s continued to spark community engagement (and EMV) for brands during this unprecedented year: influencer product collaborations. 

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2020 Influencer Marketing Trends Report

To take the pulse of the industry, and understand how brands and influencers can better work together in the current climate, Tribe Dynamics conducted a survey of over 60 brands and more than 250 influencers in July, and then analyzed the results.

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Thrive Market: Influencer Marketing Spotlight

Our latest Influencer Marketing Spotlight report investigates how Thrive Market achieved this impressive success, and what steps the brand can take to further refine its influencer marketing strategy.

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July Beauty and Fashion Rankings: Marketing From Home With Virtual Events

In this month’s Tribe Top 10 report, we’ve highlighted the most impactful recent virtual activations—including Jacquemus’ blockbuster #JacquemusAtHome campaign and Fenty Skin’s online house party—and outlined key strategies brands can use to thrive in a rapidly changing industry.

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Superdown: Influencer Marketing Spotlight

In our latest Influencer Marketing Spotlight report, we analyzed the keys to superdown’s success, and outlined how the brand can begin to reverse its recent slump.

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EMEA Indie Beauty Debrief: Q2 2020

What EMEA-based brands are up next for a blockbuster acquisition? Our quarterly EMEA Indie Beauty Debrief showcases notable independent beauty brands, and details their performance across various markets. We reveal exclusive insights into trending brands, their online communities, and their top-performing earned content—all helpful indicators in determining promising investment opportunities.

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US Indie Beauty Debrief: Q2 2020

Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief showcases several of these up-and-coming brands, highlighting notable independent beauty brands across cosmetics, skincare, and haircare. We reveal exclusive insights into trending brands, their online communities, and the top-performing earned content created about them.

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Juvia's Place: Influencer Marketing Spotlight

Tribe Dynamics analyzed how Juvia’s Place has inspired a loyal fan base around its smash-hit products, along with how the brand can use Tribe Dynamics’ software tools to power further EMV growth. Founded in 2015 by Nigerian-American beauty guru Chichi Eburu, Juvia’s Place has long championed diversity, and its range of vibrant, African-inspired eyeshadow palettes has cemented the brand’s status as an influencer go-to: from July 2019 to June 2020, Juvia’s Place netted $158.4M in Earned Media Value (EMV), a 22% year-over-year growth. 

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June Beauty and Fashion Rankings: Black-Owned Brands Receive a Wave of Influencer Support

As always, in this month’s TTT, Tribe Dynamics spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities. 

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Global Beauty Report: The Top Beauty Brands of Q2 2020

Download our complete report to read more about the activations, influencers, and content trends that powered momentum for international beauty brands in Q2, along with EMV data and community metrics for the Top 10 brands in each market. 

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Ivy Park: Influencer Marketing Spotlight

Tribe Dynamics explored Ivy Park’s promise in the 10th installment of our Influencer Marketing Performance series, examining how the brand leveraged Beyoncé’s world-class clout to orchestrate a splashy social media campaign. We also analyzed how Ivy Park, and other brands, can use Tribe Dynamics to implement influencer marketing best practices and power future EMV gains. 

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TikTok Marketing Playbook

With its rapid rise and unique user base, TikTok is a new marketing territory to expand brand awareness and reach new audiences. However, the platform is highly unpredictable: the content that works on Instagram, YouTube, or Facebook will most likely not work on TikTok.

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UOMA Beauty: Influencer Marketing Spotlight

One brand that has always practiced what others are now preaching is UOMA Beauty. Established in 2019, the brand draws upon founder Sharon Chuter’s Nigerian heritage to create a blueprint for a global “tribe” of makeup enthusiasts. UOMA Beauty’s commitment to inclusivity since before inclusivity was a buzzword has led to serious Earned Media Value (EMV) momentum: from June 2019 to May 2020, UOMA Beauty garnered $18.6M EMV, a 426% year-over-year growth.

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Peloton: Tribe Dynamics Influencer Marketing Spotlight

While Peloton has no doubt benefited from the recent rise of #AtHome fitness, the key to the brand's success has been its passionate community of instructors and fitness enthusiasts. In our report, we analyze the influencer marketing strategy behind Peloton's community.

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Online Influence During the Black Lives Matter Movement

At the end of May, social media feeds abruptly transformed as Black Lives Matter protests erupted around the world in response to several cases of police brutality against Black individuals. Influencers responded in varying forms as they swapped their typical lifestyle and beauty content with calls to action to re-learn about racism...

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How Profusion Cosmetics Used Tribe Dynamics to Validate Influencer Marketing Program ROI

Profusion Cosmetics needed a way to showcase the efficacy of its influencer program in generating earned media for its retail partners. Additionally, the brand wanted to find out which of its products were mentioned most frequently in earned media, and compare those findings to sales data from its retail partners.

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Q1 2020 EMEA Indie Beauty Debrief

Despite a slowdown in investment, mergers, and acquisitions in the world of beauty, EMEA-based indie beauty brands continued to spark buzz among the influencer community throughout Q1 2020, thanks to high-quality products, innovative formulations, and ear-to-the-ground product development strategies.

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COVID-19 Impact Study Update & April Beauty and Fashion Rankings

April was the first full month that many countries practiced social distancing measures, and while we got a taste of how these restrictions impacted social media in late March, we remain committed to reporting the ongoing effects that COVID-19 has on the influencer marketing space.

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Alphalete: Tribe Dynamics Influencer Marketing Spotlight

In the seventh installment of our ongoing Influencer Marketing Performance series, Tribe Dynamics examines the driving forces behind Alphalete’s success, and how the brand can utilize features in Tribe Dynamics’ community management software to refine its influencer marketing strategies and consolidate its EMV gains.

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Q1 2020 Indie Beauty Debrief

While investment chatter slowed in Q1 2020, indie brands continued to turn heads in the beauty community and power notable EMV through exciting product launches and thoughtful influencer activations.

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Unicorn Cosmetics: Tribe Dynamics Influencer Marketing Spotlight

In the third installment of Tribe Dynamics’ Influencer Marketing Performance series, we analyze the factors that have contributed to Unicorn Cosmetics’ success.

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Lululemon: Tribe Dynamics Influencer Marketing Spotlight

We offer an analysis of Lululemon’s innovative influencer strategy, along with how the brand’s approach will be tested by the emergence of new competitors in the activewear market. 

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Q1 2020 Global Beauty Report

Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.

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La Roche-Posay: Tribe Dynamics Influencer Marketing Spotlight

In the fifth installment of Tribe Dynamics’ ongoing Influencer Marketing Performance series, we unpack the strategies La Roche-Posay has used to foster a passionate community of skincare bloggers.

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COVID-19 Influencer Marketing Impact Study & March Beauty and Fashion Rankings

As we all know, March brought a rapidly changing economic and personal landscape as the global COVID-19 pandemic forced countries to enact widespread stay-at-home orders.

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Reebok: Tribe Dynamics Influencer Marketing Spotlight

With activewear and athleisure brands continuing to expand their Earned Media Value (EMV) footprint, Tribe Dynamics analyzed how Reebok, one of the space’s leading brands, crafts its influencer marketing strategy.

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Dunhill: Tribe Dynamics Influencer Marketing Spotlight

Boasting a range of sleek, neutral-hued men’s clothes and accessories, Dunhill occupies a rarified air within the fashion space. The U.K.-based luxury brand pulled in $3.2M EMV (Earned Media Value) from February 2019 to January 2020 on Tribe Dynamics’ U.S. influencer panel, a solid figure for a brand that claims both a high price point and more traditional marketing efforts.

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Q4 2019 Global Beauty Report

Top beauty brands around the globe finished the decade strong, inspiring passionate communities of content creators with high-impact influencer campaigns.

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How Benefit Cosmetics Tracks Influencer Performance to Drive Positive ROI

Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI.

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Q4 2019 Indie Beauty Report

From Drunk Elephant to Kylie Cosmetics to Dr.Jart+, Q4 2019 saw no shortage of indie beauty brand acquisitions—a trend we expect to continue into 2020.

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Q4 2019 EMEA Indie Beauty Debrief

Last quarter, we published our first U.K. Indie Beauty Debrief, and this quarter, we decided to expand the report to include brands from across the EMEA region.

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Tatcha Case Study

Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics’ monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how! 

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How PÜR Used Tribe Dynamics in Development and Assessment of 100-Shade Foundation Launch

To embrace the call for more inclusive complexion products in the beauty industry, PÜR set out to create a foundation that catered to all consumers. The brand needed a way to access the product preferences of its diverse audience and learn from the successes and shortcomings of its competitors’ complexion launches.

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How Benefit UK Doubled Growth By Discovering New Influencers

A rapidly growing brand, Benefit UK increased its EMV total and ambassador community by a respective 109% and 22% from 2017 to 2018.

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February 2020 Beauty Rankings: Top 10 Brands Across Cosmetics, Skincare, and Haircare in the US

February saw some newcomers to the Top 10 rankings, as well as up-and-coming brands making some serious moves in the influencer marketing space.

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February 2020 EMEA Beauty Rankings

February was full of getaways for EMEA beauty brands: In France, Erborian whisked influencers to the Italian Alps for a ski trip, and Laura Mercier U.K. invited bloggers to hit the slopes in France. Meanwhile, content creators from both countries flew to Milan to fête Armani Beauty’s 20th anniversary and new Luminous Silk concealer. 

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Milk Makeup and Micro-Influencer Marketing at Scale

How does an up-and-coming beauty brand leverage micro-influencer marketing to solidify its profile within the beauty community?

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Guide to Fashion Week Influencer Strategy

To understand what and who is driving the most impactful social conversation during Fashion Week, Tribe Dynamics investigated the top 100 pieces of content created about each of the top five brands by Fashion Week Earned Media Value (EMV).

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Guide to Influencer Marketing for Fast Fashion

Tribe Dynamics analyzed content from top fast fashion brands to assess which influencer marketing strategies have had the biggest impact on the success of these brands.

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Guide to Influencer Marketing for Activewear and Athleisure

Tribe Dynamics analyzed content from top activewear and athleisure brands, assessing which communities and influencer marketing strategies have worked in this unique vertical.

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January 2020 EMEA TTT

Beauty brands overseas kicked off the new year running. In the U.K., indie favorites Tatti Lashes and Stila surged ahead thanks to their small but passionate communities, while influencer-founded SOSU by Suzanne Jackson sparked buzz by teaming up with beauty guru Aideen Murphy.

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January 2020 Beauty TTT

New year, new beauty products and activations! January proved a prime time for beauty brands to launch their latest innovative and collaborative products.

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January 2020 Fashion TTT

Fashion brands started the new year, of course, in style, powering impressive growth in Earned Media Value.

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Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit