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Influencer Marketing Trends, Delivered

Data-Driven Research & Reports

Immerse yourself in Tribe Dynamics’ library of reports, research, and resources, and get data-backed insights on the state of influencer marketing that you can’t access anywhere else.

TikTok

TikTok Marketing Playbook

With its rapid rise and unique user base, TikTok is a new marketing territory to expand brand awareness and reach new audiences. However, the platform is highly unpredictable: the content that works on Instagram, YouTube, or Facebook will most likely not work on TikTok.

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UOMA Beauty

UOMA Beauty: Influencer Marketing Spotlight

One brand that has always practiced what others are now preaching is UOMA Beauty. Established in 2019, the brand draws upon founder Sharon Chuter’s Nigerian heritage to create a blueprint for a global “tribe” of makeup enthusiasts. UOMA Beauty’s commitment to inclusivity since before inclusivity was a buzzword has led to serious Earned Media Value (EMV) momentum: from June 2019 to May 2020, UOMA Beauty garnered $18.6M EMV, a 426% year-over-year growth.

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Guide to Influencer Strategy 2020

How to Build Your 2020 Influencer Strategy

Drawing on trends and data from 2019, Tribe Dynamics created a comprehensive report unpacking the influencer marketing tactics that spelled success for this year’s winning brands, and outlining key strategies for your brand to get ahead in 2020.

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Peloton

Peloton: Tribe Dynamics Influencer Marketing Spotlight

While Peloton has no doubt benefited from the recent rise of #AtHome fitness, the key to the brand's success has been its passionate community of instructors and fitness enthusiasts. In our report, we analyze the influencer marketing strategy behind Peloton's community.

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May 2020

Online Influence During the Black Lives Matter Movement

At the end of May, social media feeds abruptly transformed as Black Lives Matter protests erupted around the world in response to several cases of police brutality against Black individuals. Influencers responded in varying forms as they swapped their typical lifestyle and beauty content with calls to action to re-learn about racism...

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Q1 2020

Q1 2020 EMEA Indie Beauty Debrief

Despite a slowdown in investment, mergers, and acquisitions in the world of beauty, EMEA-based indie beauty brands continued to spark buzz among the influencer community throughout Q1 2020, thanks to high-quality products, innovative formulations, and ear-to-the-ground product development strategies.

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April 2020

COVID-19 Impact Study Update & April Beauty and Fashion Rankings

April was the first full month that many countries practiced social distancing measures, and while we got a taste of how these restrictions impacted social media in late March, we remain committed to reporting the ongoing effects that COVID-19 has on the influencer marketing space.

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2019 - 2020

Alphalete: Tribe Dynamics Influencer Marketing Spotlight

In the seventh installment of our ongoing Influencer Marketing Performance series, Tribe Dynamics examines the driving forces behind Alphalete’s success, and how the brand can utilize features in Tribe Dynamics’ community management software to refine its influencer marketing strategies and consolidate its EMV gains.

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Indie Beauty Debrief Q1 2020

Q1 2020 Indie Beauty Debrief

While investment chatter slowed in Q1 2020, indie brands continued to turn heads in the beauty community and power notable EMV through exciting product launches and thoughtful influencer activations.

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Unicorn Cosmetics 2020

Unicorn Cosmetics: Tribe Dynamics Influencer Marketing Spotlight

In the third installment of Tribe Dynamics’ Influencer Marketing Performance series, we analyze the factors that have contributed to Unicorn Cosmetics’ success.

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Lululemon 2020

Lululemon: Tribe Dynamics Influencer Marketing Spotlight

We offer an analysis of Lululemon’s innovative influencer strategy, along with how the brand’s approach will be tested by the emergence of new competitors in the activewear market. 

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Q1 2020 Global Beauty Report

Q1 2020 Global Beauty Report

Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.

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La Roche-Posay 2020

La Roche-Posay: Tribe Dynamics Influencer Marketing Spotlight

In the fifth installment of Tribe Dynamics’ ongoing Influencer Marketing Performance series, we unpack the strategies La Roche-Posay has used to foster a passionate community of skincare bloggers.

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March 2020

COVID-19 Influencer Marketing Impact Study & March Beauty and Fashion Rankings

As we all know, March brought a rapidly changing economic and personal landscape as the global COVID-19 pandemic forced countries to enact widespread stay-at-home orders.

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Reebok Q1 2020

Reebok: Tribe Dynamics Influencer Marketing Spotlight

With activewear and athleisure brands continuing to expand their Earned Media Value (EMV) footprint, Tribe Dynamics analyzed how Reebok, one of the space’s leading brands, crafts its influencer marketing strategy.

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Dunhill Q1 2020

Dunhill: Tribe Dynamics Influencer Marketing Spotlight

Boasting a range of sleek, neutral-hued men’s clothes and accessories, Dunhill occupies a rarified air within the fashion space. The U.K.-based luxury brand pulled in $3.2M EMV (Earned Media Value) from February 2019 to January 2020 on Tribe Dynamics’ U.S. influencer panel, a solid figure for a brand that claims both a high price point and more traditional marketing efforts.

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Q4 2019 Global Beauty Report

Q4 2019 Global Beauty Report

Top beauty brands around the globe finished the decade strong, inspiring passionate communities of content creators with high-impact influencer campaigns.

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Benefit Cosmetics 2019

How Benefit Cosmetics Tracks Influencer Performance to Drive Positive ROI

Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI.

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Q4 2019 Indie Beauty Report

Q4 2019 Indie Beauty Report

From Drunk Elephant to Kylie Cosmetics to Dr.Jart+, Q4 2019 saw no shortage of indie beauty brand acquisitions—a trend we expect to continue into 2020.

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Q4 2019 EMEA Indie Beauty Debrief

Q4 2019 EMEA Indie Beauty Debrief

Last quarter, we published our first U.K. Indie Beauty Debrief, and this quarter, we decided to expand the report to include brands from across the EMEA region.

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Tatcha 2019 2020

Tatcha Case Study

Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics’ monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how! 

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Pür 2019 2020

How PÜR Used Tribe Dynamics in Development and Assessment of 100-Shade Foundation Launch

To embrace the call for more inclusive complexion products in the beauty industry, PÜR set out to create a foundation that catered to all consumers. The brand needed a way to access the product preferences of its diverse audience and learn from the successes and shortcomings of its competitors’ complexion launches.

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Benefit UK 2019 2020

How Benefit UK Doubled Growth By Discovering New Influencers

A rapidly growing brand, Benefit UK increased its EMV total and ambassador community by a respective 109% and 22% from 2017 to 2018.

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February 2020 TTT Anastasia Beverly Hills ColourPop Morphe Benefit Huda Beauty Fenty MAC Too Faced NYX Laura Mercier

February 2020 Beauty Rankings: Top 10 Brands Across Cosmetics, Skincare, and Haircare in the US

February saw some newcomers to the Top 10 rankings, as well as up-and-coming brands making some serious moves in the influencer marketing space.

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February 2020 EMEA TTT Anastasia Beverly Hills NARS Huda Beauty ColourPop Morphe MAC Benefit Fenty Laura Mercier Too Faced Sleek MakeUP Armani Beauty Charlotte Tilbury Maybelline Sephora

February 2020 EMEA Beauty Rankings

February was full of getaways for EMEA beauty brands: In France, Erborian whisked influencers to the Italian Alps for a ski trip, and Laura Mercier U.K. invited bloggers to hit the slopes in France. Meanwhile, content creators from both countries flew to Milan to fête Armani Beauty’s 20th anniversary and new Luminous Silk concealer. 

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Milk Makeup

Milk Makeup and Micro-Influencer Marketing at Scale

How does an up-and-coming beauty brand leverage micro-influencer marketing to solidify its profile within the beauty community?

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Fashion Week

Guide to Fashion Week Influencer Strategy

To understand what and who is driving the most impactful social conversation during Fashion Week, Tribe Dynamics investigated the top 100 pieces of content created about each of the top five brands by Fashion Week Earned Media Value (EMV).

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Fast Fashion

Guide to Influencer Marketing for Fast Fashion

Tribe Dynamics analyzed content from top fast fashion brands to assess which influencer marketing strategies have had the biggest impact on the success of these brands.

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Athleisure Activewear

Guide to Influencer Marketing for Activewear and Athleisure

Tribe Dynamics analyzed content from top activewear and athleisure brands, assessing which communities and influencer marketing strategies have worked in this unique vertical.

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January 2020 EMEA

January 2020 EMEA TTT

Beauty brands overseas kicked off the new year running. In the U.K., indie favorites Tatti Lashes and Stila surged ahead thanks to their small but passionate communities, while influencer-founded SOSU by Suzanne Jackson sparked buzz by teaming up with beauty guru Aideen Murphy.

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January 2020 Beauty TTT

January 2020 Beauty TTT

New year, new beauty products and activations! January proved a prime time for beauty brands to launch their latest innovative and collaborative products.

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January 2020 Fashion

January 2020 Fashion TTT

Fashion brands started the new year, of course, in style, powering impressive growth in Earned Media Value.

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