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Influencer Marketing Trends, Delivered

Data-Driven Research & Reports

Immerse yourself in Tribe Dynamics’ library of reports, research, and resources, and get data-backed insights on the state of influencer marketing that you can’t access anywhere else.

Celebrity founded brands

September Beauty and Fashion Rankings: 2020's Top Celebrity-Founded Brands

From Selena Gomez and Alicia Keys to Lauren Conrad and Jennifer Lopez, the lineup of stars attempting to follow in the immense footsteps of Rihanna and Kylie Jenner, and leverage their expansive and passionate fan bases to make their mark on the beauty and fashion industries, may seem endless. We’ve highlighted five celebrity-founded brands that are doing the influencer space right, powering an impressive online presence and Earned Media Value (EMV) with inclusive mission statements and product lineups.  

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Bodyarmor Moon Juice Ritual

Wellness Influencer Marketing Spotlight: Supplement Brands

For our latest Influencer Marketing Spotlight report, we analyzed the influencer marketing strategies powering three top supplements brands: Ritual, BODYARMOR, and Moon Juice.

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Peloton Headspace Girlfriend Collective Daily Harvest Lord Jones Billie

Influencer Marketing Playbook for Health, Fitness, and Wellness Brands

To help guide health and wellness brands in perfecting their influencer marketing and relationship-building strategies, we analyzed the kinds of influencer wellness content that are resonating the most among consumer audiences, and identified key lessons from current brand leaders in the space, including Peloton, Girlfriend Collective, Daily Harvest, Lord Jones, Billie, and Headspace.

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Guide to Influencer Strategy 2020

Guide to Influencer Marketing Strategy in 2020 (and Beyond)

Learn how to level up your influencer marketing program and drive sustainable Earned Media Value, with a focus on segmenting your influencer community for tailored outreach, relationship retention, and tracking key metrics like Ambassador Fit.

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August 2020

August Beauty and Fashion Rankings: What Brands Can Learn From 2020's Top Influencer Collaborations

In our August story, we analyzed one tried-and-true method that’s continued to spark community engagement (and EMV) for brands during this unprecedented year: influencer product collaborations. 

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Survey

2020 Influencer Marketing Trends Report

To take the pulse of the industry, and understand how brands and influencers can better work together in the current climate, Tribe Dynamics conducted a survey of over 60 brands and more than 250 influencers in July, and then analyzed the results.

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Thrive Market

Thrive Market: Influencer Marketing Spotlight

Our latest Influencer Marketing Spotlight report investigates how Thrive Market achieved this impressive success, and what steps the brand can take to further refine its influencer marketing strategy.

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July 2020

July Beauty and Fashion Rankings: Marketing From Home With Virtual Events

In this month’s Tribe Top 10 report, we’ve highlighted the most impactful recent virtual activations—including Jacquemus’ blockbuster #JacquemusAtHome campaign and Fenty Skin’s online house party—and outlined key strategies brands can use to thrive in a rapidly changing industry.

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Superdown

Superdown: Influencer Marketing Spotlight

In our latest Influencer Marketing Spotlight report, we analyzed the keys to superdown’s success, and outlined how the brand can begin to reverse its recent slump.

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EMEA Indie Beauty Report Q2 2020

EMEA Indie Beauty Debrief: Q2 2020

What EMEA-based brands are up next for a blockbuster acquisition? Our quarterly EMEA Indie Beauty Debrief showcases notable independent beauty brands, and details their performance across various markets. We reveal exclusive insights into trending brands, their online communities, and their top-performing earned content—all helpful indicators in determining promising investment opportunities.

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Indie Beauty Report Q2 2020

US Indie Beauty Debrief: Q2 2020

Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief showcases several of these up-and-coming brands, highlighting notable independent beauty brands across cosmetics, skincare, and haircare. We reveal exclusive insights into trending brands, their online communities, and the top-performing earned content created about them.

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Juvia's Place

Juvia's Place: Influencer Marketing Spotlight

Tribe Dynamics analyzed how Juvia’s Place has inspired a loyal fan base around its smash-hit products, along with how the brand can use Tribe Dynamics’ software tools to power further EMV growth. Founded in 2015 by Nigerian-American beauty guru Chichi Eburu, Juvia’s Place has long championed diversity, and its range of vibrant, African-inspired eyeshadow palettes has cemented the brand’s status as an influencer go-to: from July 2019 to June 2020, Juvia’s Place netted $158.4M in Earned Media Value (EMV), a 22% year-over-year growth. 

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June TTT

June Beauty and Fashion Rankings: Black-Owned Brands Receive a Wave of Influencer Support

As always, in this month’s TTT, Tribe Dynamics spotlights the brands that saw notable month-over-month EMV growth in June, many of which are either Black-owned or conducted campaigns or activations that supported marginalized communities. 

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Global Beauty Q2 2020

Global Beauty Report: The Top Beauty Brands of Q2 2020

Download our complete report to read more about the activations, influencers, and content trends that powered momentum for international beauty brands in Q2, along with EMV data and community metrics for the Top 10 brands in each market. 

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Ivy Park

Ivy Park: Influencer Marketing Spotlight

Tribe Dynamics explored Ivy Park’s promise in the 10th installment of our Influencer Marketing Performance series, examining how the brand leveraged Beyoncé’s world-class clout to orchestrate a splashy social media campaign. We also analyzed how Ivy Park, and other brands, can use Tribe Dynamics to implement influencer marketing best practices and power future EMV gains. 

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TikTok

TikTok Marketing Playbook

With its rapid rise and unique user base, TikTok is a new marketing territory to expand brand awareness and reach new audiences. However, the platform is highly unpredictable: the content that works on Instagram, YouTube, or Facebook will most likely not work on TikTok.

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UOMA Beauty

UOMA Beauty: Influencer Marketing Spotlight

One brand that has always practiced what others are now preaching is UOMA Beauty. Established in 2019, the brand draws upon founder Sharon Chuter’s Nigerian heritage to create a blueprint for a global “tribe” of makeup enthusiasts. UOMA Beauty’s commitment to inclusivity since before inclusivity was a buzzword has led to serious Earned Media Value (EMV) momentum: from June 2019 to May 2020, UOMA Beauty garnered $18.6M EMV, a 426% year-over-year growth.

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Peloton

Peloton: Tribe Dynamics Influencer Marketing Spotlight

While Peloton has no doubt benefited from the recent rise of #AtHome fitness, the key to the brand's success has been its passionate community of instructors and fitness enthusiasts. In our report, we analyze the influencer marketing strategy behind Peloton's community.

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May 2020

Online Influence During the Black Lives Matter Movement

At the end of May, social media feeds abruptly transformed as Black Lives Matter protests erupted around the world in response to several cases of police brutality against Black individuals. Influencers responded in varying forms as they swapped their typical lifestyle and beauty content with calls to action to re-learn about racism...

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Profusion

How Profusion Cosmetics Used Tribe Dynamics to Validate Influencer Marketing Program ROI

Profusion Cosmetics needed a way to showcase the efficacy of its influencer program in generating earned media for its retail partners. Additionally, the brand wanted to find out which of its products were mentioned most frequently in earned media, and compare those findings to sales data from its retail partners.

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Q1 2020

Q1 2020 EMEA Indie Beauty Debrief

Despite a slowdown in investment, mergers, and acquisitions in the world of beauty, EMEA-based indie beauty brands continued to spark buzz among the influencer community throughout Q1 2020, thanks to high-quality products, innovative formulations, and ear-to-the-ground product development strategies.

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April 2020

COVID-19 Impact Study Update & April Beauty and Fashion Rankings

April was the first full month that many countries practiced social distancing measures, and while we got a taste of how these restrictions impacted social media in late March, we remain committed to reporting the ongoing effects that COVID-19 has on the influencer marketing space.

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2019 - 2020

Alphalete: Tribe Dynamics Influencer Marketing Spotlight

In the seventh installment of our ongoing Influencer Marketing Performance series, Tribe Dynamics examines the driving forces behind Alphalete’s success, and how the brand can utilize features in Tribe Dynamics’ community management software to refine its influencer marketing strategies and consolidate its EMV gains.

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Indie Beauty Debrief Q1 2020

Q1 2020 Indie Beauty Debrief

While investment chatter slowed in Q1 2020, indie brands continued to turn heads in the beauty community and power notable EMV through exciting product launches and thoughtful influencer activations.

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Unicorn Cosmetics 2020

Unicorn Cosmetics: Tribe Dynamics Influencer Marketing Spotlight

In the third installment of Tribe Dynamics’ Influencer Marketing Performance series, we analyze the factors that have contributed to Unicorn Cosmetics’ success.

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Lululemon 2020

Lululemon: Tribe Dynamics Influencer Marketing Spotlight

We offer an analysis of Lululemon’s innovative influencer strategy, along with how the brand’s approach will be tested by the emergence of new competitors in the activewear market. 

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Q1 2020 Global Beauty Report

Q1 2020 Global Beauty Report

Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands.

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La Roche-Posay 2020

La Roche-Posay: Tribe Dynamics Influencer Marketing Spotlight

In the fifth installment of Tribe Dynamics’ ongoing Influencer Marketing Performance series, we unpack the strategies La Roche-Posay has used to foster a passionate community of skincare bloggers.

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March 2020

COVID-19 Influencer Marketing Impact Study & March Beauty and Fashion Rankings

As we all know, March brought a rapidly changing economic and personal landscape as the global COVID-19 pandemic forced countries to enact widespread stay-at-home orders.

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Reebok Q1 2020

Reebok: Tribe Dynamics Influencer Marketing Spotlight

With activewear and athleisure brands continuing to expand their Earned Media Value (EMV) footprint, Tribe Dynamics analyzed how Reebok, one of the space’s leading brands, crafts its influencer marketing strategy.

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Dunhill Q1 2020

Dunhill: Tribe Dynamics Influencer Marketing Spotlight

Boasting a range of sleek, neutral-hued men’s clothes and accessories, Dunhill occupies a rarified air within the fashion space. The U.K.-based luxury brand pulled in $3.2M EMV (Earned Media Value) from February 2019 to January 2020 on Tribe Dynamics’ U.S. influencer panel, a solid figure for a brand that claims both a high price point and more traditional marketing efforts.

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Q4 2019 Global Beauty Report

Q4 2019 Global Beauty Report

Top beauty brands around the globe finished the decade strong, inspiring passionate communities of content creators with high-impact influencer campaigns.

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Benefit Cosmetics 2019

How Benefit Cosmetics Tracks Influencer Performance to Drive Positive ROI

Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI.

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Q4 2019 Indie Beauty Report

Q4 2019 Indie Beauty Report

From Drunk Elephant to Kylie Cosmetics to Dr.Jart+, Q4 2019 saw no shortage of indie beauty brand acquisitions—a trend we expect to continue into 2020.

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Q4 2019 EMEA Indie Beauty Debrief

Q4 2019 EMEA Indie Beauty Debrief

Last quarter, we published our first U.K. Indie Beauty Debrief, and this quarter, we decided to expand the report to include brands from across the EMEA region.

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Tatcha 2019 2020

Tatcha Case Study

Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics’ monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how! 

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Pür 2019 2020

How PÜR Used Tribe Dynamics in Development and Assessment of 100-Shade Foundation Launch

To embrace the call for more inclusive complexion products in the beauty industry, PÜR set out to create a foundation that catered to all consumers. The brand needed a way to access the product preferences of its diverse audience and learn from the successes and shortcomings of its competitors’ complexion launches.

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Benefit UK 2019 2020

How Benefit UK Doubled Growth By Discovering New Influencers

A rapidly growing brand, Benefit UK increased its EMV total and ambassador community by a respective 109% and 22% from 2017 to 2018.

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February 2020 TTT Anastasia Beverly Hills ColourPop Morphe Benefit Huda Beauty Fenty MAC Too Faced NYX Laura Mercier

February 2020 Beauty Rankings: Top 10 Brands Across Cosmetics, Skincare, and Haircare in the US

February saw some newcomers to the Top 10 rankings, as well as up-and-coming brands making some serious moves in the influencer marketing space.

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February 2020 EMEA TTT Anastasia Beverly Hills NARS Huda Beauty ColourPop Morphe MAC Benefit Fenty Laura Mercier Too Faced Sleek MakeUP Armani Beauty Charlotte Tilbury Maybelline Sephora

February 2020 EMEA Beauty Rankings

February was full of getaways for EMEA beauty brands: In France, Erborian whisked influencers to the Italian Alps for a ski trip, and Laura Mercier U.K. invited bloggers to hit the slopes in France. Meanwhile, content creators from both countries flew to Milan to fête Armani Beauty’s 20th anniversary and new Luminous Silk concealer. 

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Milk Makeup

Milk Makeup and Micro-Influencer Marketing at Scale

How does an up-and-coming beauty brand leverage micro-influencer marketing to solidify its profile within the beauty community?

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Fashion Week

Guide to Fashion Week Influencer Strategy

To understand what and who is driving the most impactful social conversation during Fashion Week, Tribe Dynamics investigated the top 100 pieces of content created about each of the top five brands by Fashion Week Earned Media Value (EMV).

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Fast Fashion

Guide to Influencer Marketing for Fast Fashion

Tribe Dynamics analyzed content from top fast fashion brands to assess which influencer marketing strategies have had the biggest impact on the success of these brands.

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Athleisure Activewear

Guide to Influencer Marketing for Activewear and Athleisure

Tribe Dynamics analyzed content from top activewear and athleisure brands, assessing which communities and influencer marketing strategies have worked in this unique vertical.

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January 2020 EMEA

January 2020 EMEA TTT

Beauty brands overseas kicked off the new year running. In the U.K., indie favorites Tatti Lashes and Stila surged ahead thanks to their small but passionate communities, while influencer-founded SOSU by Suzanne Jackson sparked buzz by teaming up with beauty guru Aideen Murphy.

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January 2020 Beauty TTT

January 2020 Beauty TTT

New year, new beauty products and activations! January proved a prime time for beauty brands to launch their latest innovative and collaborative products.

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January 2020 Fashion

January 2020 Fashion TTT

Fashion brands started the new year, of course, in style, powering impressive growth in Earned Media Value.

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