The days are starting to get shorter, which means Instagrammers everywhere are getting their fall photo presets ready to...

August might be when Europe goes on holiday, but not every international beauty brand took a break. In the U.K., it was all...

Meet the U.K.’s other royals: the star beauty influencers driving conversation and momentum for their favorite brands. While...

Earned Media Value, or EMV, measures engagement with social media content about a brand that is created by a third party....

In the world of international beauty, festival season doesn’t end with Coachella. In July, several international beauty brands...

Instagram is where fashion trends are born in the social media age, and behind every viral look is a community of bloggers who...

When it comes to the top skincare brands, we can pretty much expect to see names like Tatcha, Farsáli, and Drunk Elephant in...

As influencers and eyeballs moved away from Instagram feeds and onto the beach for #HotGirlSummer, the leading beauty brands...

A how-to guide on segmenting your influencer community into Brand Champions, Recent Fans, Previous Fans, and Potential Fans...

Managing an influencer program is no small feat. With social media influencers inundating our Instagram and YouTube feeds with...