In episode 8 of Earned, Conor chats with Savannah Sachs, CEO of probiotic-powered skincare line Tula. 

Even though January feels approximately ten years ago, you might recall your social media feed at the time being filled with...

When creating a new influencer campaign or activation, one of the first questions influencer marketers must ask themselves is,...

It’s been a while since a new social media platform has hit the scene the way TikTok has. The platform, which boasts over 560M...

In Ep. 7 of Earned, Conor dives deep with Jamie Starr, Global Director of Sports Marketing at The North Face. 

As we all know, highly visual cosmetics content thrives on social, allowing makeup brands to seamlessly step into the...

Across the world of beauty, consumers are making one thing clear: representation matters, and a lack of inclusivity in a...

Ok, we’re about to brag. A lot. But we’re on a mission to provide a best-in-class experience for our customers, and nothing...

From the Met Gala to the Cannes Film Festival, May typically brings dramatic spikes in content creation—and Earned Media Value...

Add us to the list of people who can’t stop talking about Peloton. Since its 2012 launch, the home fitness company has...