Catherine Kulke

Will the Celebrity Beauty Bubble Burst?

In 2022, we don’t need tabloids to teach us how to copy our favorite celebrities’ beauty looks—we can just shop their brands....


Guide to Earned Media Value (EMV): What It Is and How to Use It

The creator economy is here to stay. As brands continue to invest heavily in influencer marketing, it’s more important than ever...

How YoungLA Became 2022’s Hottest Men’s Activewear Brand

If you’ve been anywhere near fitness Instagram lately, much less LA’s muscle beach you’ve probably seen the YoungLA logo. Known...

Fashion Insights

Three Influencer Marketing Strategies for Standing Out on SkinTok

In 2012, most of us would probably ask the beauty counter at our local department store for skincare recommendations. In 2022,...

Beauty Skincare Insights

Four Indie Skincare Brands Taking Over TikTok

It seems fair to say that when most of us open TikTok, we’re looking to laugh, rather than learn. But if the short-form video...


Three Beauty Creators Driving 2022’s Biggest Gen Z Makeup Trends

From dewy glow-ups to Euphoria-inspired cut-creases, 2022’s hottest makeup trends have one thing in common: they got their start...


Get Your Influencer Marketing Strategy in Shape for 2022 With 50% Off Our Certification Program

Whether you’re trying to eat healthy, read more, or finally use that at-home workout equipment you bought back in 2020, January...

Social Media’s Top Skincare Brand TULA Acquired by P&G

Earlier this week, Procter & Gamble announced its buzziest beauty acquisition yet: probiotic-powered skincare brand TULA. After...

Why P&G’s Plans to Acquire Ouai Shouldn’t Surprise Influencer Marketers

On December 3, Procter & Gamble announced an agreement to acquire Ouai, marking the multinational consumer goods corporation’s...


How to Benchmark Your Influencer Marketing Program’s Long-Term Success

With 2022 on the horizon, your team has probably started setting goals for the year ahead. While the news cycle might still feel...

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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,