Skincare just might be the hottest category in beauty right now. Buoyed by 2020’s wave of enthusiasm for self-care, which...

If you haven’t gone down the (very, very deep) rabbit hole of TikTok skincare tips, you might not have much to say about...

With the self-care movement showing no signs of slowing down, many skincare brands are making impressive strides on social...

There’s no getting around it: the past year has been tough for the cosmetics space, with many leading brands experiencing...

It’s #VaxGirlSummer, which means we’re saying goodbye to the sweats we’ve been living in for the past year, and hello to...

Summer is here, and more of us are beginning to venture outside our homes to enjoy a well-deserved dose of sunshine. But the...

Launching an influencer campaign that impacts your brand’s bottom line is rarely easy—or cheap. Most marketers are under...

Like all of us, the beauty community has been through a lot over the past year—and it’s also grown and evolved in meaningful...

Great news: your influencer marketing program is taking off, and content creators are talking about your brand. But not all...

The economic turbulence of 2020 was tough on many verticals across beauty and fashion, but few spaces were as hard-hit by the...