Who can resist shiny, new makeup? In February, several top brands in the U.K. and France galvanized the beauty community with...

In the age of Peloton, you don’t need a gym membership to stay in shape. From virtual classes to customized nutrition...

In an increasingly crowded beauty space, brands need to do more than catch influencers’ (and consumers’) attention to succeed....

Chances are, you didn’t meet your best friend yesterday—and you probably didn’t find your most passionate brand advocate...

For fashion brands, the New Year is ripe with content creation opportunities: luxury houses gear up for Fashion Month, while ...

Orchestrating a successful product launch is no easy task—especially in France, where a small, tight-knit influencer network...

The online beauty community is evolving as rapidly in the U.K. as it is stateside, with influencers’ preferences shifting...

Every fashionista knows that styles shift quickly—and so do the cultural moments that fashion brands leverage to reach new...

Gifting wasn’t just a family affair this past holiday season: in December, beauty bloggers in the U.K. and France celebrated...

The impact of social media on beauty trends hasn’t slowed down overseas. Around the globe, makeup brands closed the decade...