November Beauty and Fashion Rankings: How Social Movements Impacted Influencer Content Amid an Unpredictable Year

In this report…

With an unprecedented year drawing to a close, we took a look back at how 2020’s tumultuous news cycles and social movements impacted influencers’ content creation practices. This year-in-review report follows up on our previous Tribe Top 10s throughout the year, featuring a holistic data-driven investigation across social media’s top channels. Our analysis dives into top-performing hashtags and content volume pertaining to topics like COVID-19, social justice, and the 2020 election, providing a picture of how influencers navigated, processed, and discussed an unpredictable 366 days. This investigation is a must-read for those looking to understand the last year in social media, and how 2020’s various crises impacted posting habits and engagement.

Additionally, this report contains our regular Tribe Top 10 features, including:

• The top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
• The top 10 beauty brands in the U.K. and France by Earned Media Value
• Influencer community stats for all top 10 brands across verticals and markets
• Insights into the campaigns that led brands to outperform their vertical

Download our November Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn how influencers responded to 2020’s top stories and social trends.