How the Wellness Movement has Reshaped Beauty and Fashion

In this report…

The wellness movement is taking social media by storm, with beauty and fashion influencers demonstrating a deep investment in their holistic well-being. From hikes and home workouts to self-care rituals, content creators are increasingly prioritizing their mental and physical health—and brands across verticals have significantly expanded their Earned Media Value (EMV) footprints by catering to their fans’ reinvigorated commitment to living well. With New Year’s resolutions top of mind for many influencers this month, we dedicated our January Tribe Top 10 feature story to the myriad ways that beauty and fashion brands have leveraged wellness trends to boost their influencer marketing performance and build a robust presence on social media. 

Additionally, this report contains our regular Tribe Top 10 features, including:

• January’s top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
• The top 10 beauty brands in the U.K. and France by Earned Media Value
• Influencer community stats for all top 10 brands across verticals and markets
• Insights into the campaigns that led brands to outperform their vertical

Download our January Tribe Top 10 report for a comprehensive analysis of how the wellness movement has impacted brands’ influencer marketing strategies, and to learn which brands and trends ranked highest on social in January 2021.