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Influencer Marketing With a Gen-Z Approach

February Beauty and Fashion Rankings


In this report…

Gen Z has emerged as a powerful cultural engine that’s shaping online (and IRL) beauty and fashion trends across generations. But starting a TikTok account alone won’t make your brand a Gen Z go-to. In our February Tribe Top 10 feature story, we highlight some of the influencer marketing strategies top brands like The Ordinary and SHEIN are using to connect with Gen Z, from launching beauty products that went viral on TikTok to collaborating with creators on unique, unfiltered content. We also outline key steps brands can take to engage Gen Z influencers and their audiences, and get ahead of the dynamic lifestyle movements started by these rising creators. 

Additionally, this report contains our regular Tribe Top 10 features, including:

  • February’s top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
  • The top 10 beauty brands in the U.K. and France by Earned Media Value
  • Influencer community stats for all top 10 brands across verticals and markets
  • Insights into the campaigns that led brands to outperform their verticals

Download our February Tribe Top 10 report for insights on how leading brands are harnessing the growing influence of Gen Z, and to learn which brands and trends ranked highest on social in February 2021.

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