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Brand Spotlight: New Balance Deployed Winning Influencer Marketing Strategies

The latest installment of Tribe Dynamics’ Influencer Marketing Performance series explores how legacy activewear brand New Balance has leveraged high-profile partnerships with athletes, along with other influencer marketing strategies, to build a robust presence on social. Additionally, the report highlights key growth opportunities for New Balance, including areas in which its competitors are excelling, and outlines an action plan for the brand to achieve its goals using Tribe Dynamics’ software.