How Summer Fridays Broke Into Beauty With Tribe Dynamics

As a skincare-first brand, Summer Fridays has long made a name for itself via a range of vegan, cruelty-free skin offerings. But in summer 2022, the brand sought to apply its natural, ingredient-focused approach to the highly competitive beauty vertical. Thanks to Tribe Dynamics’ Campaigns feature, Summer Fridays pulled off one of the signature beauty product launches of 2022—read on to find out how.