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Influencer Marketing Blog | Tribe Dynamics | Skincare

Four Indie Skincare Brands Taking Over TikTok

It seems fair to say that when most of us open TikTok, we’re looking to laugh, rather than learn. But if the short-form video...

Insights Skincare

Earned Ep. 47: Hero Cosmetics CEO Ju Rhyu on Why Focus Was Critical in Achieving $100 Million in Revenue

In Ep. 47 of Earned, Conor sits down with Ju Rhyu, co-founder and CEO of Hero Cosmetics. The skincare brand, famous for its...

Earned Skincare

Shiseido Prunes Its Beauty Portfolio, Selling BareMinerals, Buxom, and Laura Mercier

Leading global beauty company Shiseido Americas made headlines on August 25, announcing that it plans to sell subsidiary cosmetic...

Insights Cosmetics Skincare

How CeraVe Became a Skincare Staple for Gen Z Influencers

If you haven’t gone down the (very, very deep) rabbit hole of TikTok skincare tips, you might not have much to say about CeraVe....

Insights Skincare

How January’s Top Fashion Brands Are Revamping Their Influencer Strategies

For fashion brands, the New Year is ripe with content creation opportunities: luxury houses gear up for Fashion Month, while ...

Insights Fashion & Apparel Cosmetics Skincare

How Europe’s Top Beauty Brands Slayed Makeup Giveaways

Gifting wasn’t just a family affair this past holiday season: in December, beauty bloggers in the U.K. and France celebrated...

Marketing Strategy Cosmetics Skincare

2019 In Review: Acquisition Edition

While 2019 will be remembered for many things, here at Tribe Dynamics, we look back on it as the year when multi-million dollar...

In The News Cosmetics Skincare

The Up-and-Coming Indie Brands That Made Waves in Q4 2019

If there’s one thing Q4 2019 showed us, it’s that indie beauty brands have become hot commodities among investors. Drunk Elephant...

Insights Cosmetics Skincare

December Beauty Rankings: Top 10 Skincare Brands in the US

Though the top skincare brands remained pretty consistent throughout 2019, several new faces entered the Top 10 in December. To...

Insights Skincare

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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, VP Digital & eCommerce,
NYX Professional Makeup

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, VP Digital & eCommerce,
NYX Professional Makeup