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Alex Rawitz

How to Use Influencer Community Metrics to Build a Winning Earned Media Strategy

Ever since we were founded in 2012, Tribe Dynamics’ signature metric for determining the viral reach of digital content has...

Three Gen Z Influencers Shaping Fashion and Beauty

Every brand knows that Gen Z is a demographic they’ve got to reach, but fewer seem to know what Gen Z influencers want. Too...

What the DECIEM Acquisition Means for Estée Lauder

After a COVID-related slowdown in the blockbuster beauty acquisitions that rocked the industry prior to 2020, activity picked...

Beauty In the news Skincare

Kids These Days: Three Gen Z Influencers Shaping Fashion and Beauty

Everybody knows that Gen Z is a demographic they’ve got to reach, but fewer seem to know what Gen Z actually means. Often,...

Beauty Fashion

How Influencer Marketing in the Fitness Industry Has Evolved in 2020

As strange as it sounds, “wellness” might just end up being 2020’s word of the year. While peace of mind and body has been...

3 Supplements Brands Pushing Wellness Forward in 2020

Like just about everyone else, Tribe Dynamics has been on a bit of a wellness kick recently. It’s not hard to see why: while...

How PÜR and RawBeautyKristi Created One of 2020’s Most Successful Product Collaborations

In our August Tribe Top 10, Tribe Dynamics spotlighted some of 2020’s most popular influencer product collaborations,...

Beauty TTT's

These Food-Based Wellness Brands Are Winning 2020 (So Far)

With their comforting aesthetics, consumer-friendly discounts, and promises of improved mental and physical health, it’s no...

In the news

How These Top Apparel Brands Powered Growth in Q2 Despite an Industry-Wide Slump

As any faithful reader of our Tribe Top Ten series knows, Q2 was a mixed bag for apparel brands online. With many consumers...

In the news

Tribe Dynamics Influencer Marketing Spotlight: Juvia’s Place

As detailed in our June Tribe Top Ten, inclusive beauty brands—especially Black-owned brands—are gaining steam. With...

Beauty In the news

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit