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Digital Pulse with WWD


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Digital Pulse with WWD


 

Digital Pulse with Tribe Dynamics

Tribe Dynamics' proprietary data and digital expertise are featured on an ongoing basis by WWD and Beauty Inc. Collaborations have highlighted measurement of social influence, in addition to larger scale digital trends within the Beauty, Fashion and Lifestyle industries.

WWD and Beauty Inc are the premier trade publications in the executive fashion and beauty spaces respectively. 


INSIGHTS TO YOUR INBOX

To receive insight and reports directly, subscribe below. 


REPORTS

SEPTEMBER: NON-LUXURY APPAREL

Highlights 

  1. September Top 10 Third-Party Fashion Retailers
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Notes on the Top 10
    • Tommy Hilfiger
    • Michael Kors
    • Fashion Nova
    • Rebecca Minkoff

 

SEPTEMBER: THIRD-PARTY FASHION RETAILERS

Highlights 

  1. September Top 10 Third-Party Fashion Retailers
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Notes on the Top 10
    • Bloomingdale's
    • Net-a-Porter

 

August: THIRD-PARTY FASHION RETAILERS

Highlights 

  1. August Top 10 Third-Party Fashion Retailers
  2. August Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance
  5. Word Clouds
  6. Top Influencers by Retailer

 

AUGUST: NON-LUXURY APPAREL 

Highlights 

  1. August Top 10 Non-Luxury Apparel Brands
  2. August Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance
  5. Word Clouds
  6. Top Influencers by Retailer

 

JULY: THIRD-PARTY FASHION RETAILERS

Highlights 

  1. July Top 10 Third-Party Fashion Retailers
  2. July Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance
  5. Word Clouds
  6. Top Influencers by Retailer

 

JULY: Non-luxury apparel

Highlights 

  1. July Top 10 Non-Luxury Apparel Brands
  2. July Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance
  5. Word Clouds
  6. Top Influencers by Retailer

 

Q2 2016: THIRD-PARTY FASHION RETAILERS

Highlights 

  1. Q2 Top 10 Third-Party Fashion Retailers
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Word Clouds
  5. Brandscape
  6. Top Influencers by Retailer
  7. Q2 Trends and Brand Spotlights
    • Notes on the Top 10
    • Revolve

 

Q1 2016: NON-LUXURY APPAREL

Highlights 

  1. Q1 Top 10 Non-Luxury Apparel Brands
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Word Clouds
  5. Brandscape
  6. Top Influencers by Brand
  7. Brand Spotlights
    • Zara and Nike
    • H&M, Forever 21, Topshop, and Free People
    • J. Crew and Kate Spade
    • Calvin Klein and Michael Kors
 
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La Mode Monthly


with CEW

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La Mode Monthly


with CEW

 

La Mode Monthly

A series of installments featured monthly in CEW's beauty newsletter, Beauty Insider, that utilize Tribe Dynamics Proprietary Data, to provide a big picture understanding of digital trends within the beauty and fashion industries. 

CEW is the largest non-profit trade organization for beauty industry executives. 


insights to your inbox

To receive reports directly subscribe below. 


REPORTS

Q3 BEAUTY REPORT

COSMETICS, SKINCARE, HAIRCARE

Highlights 

  1. Research Report: Exploring Influencer Communities
  2. Q3 Top 10 Brands in Cosmetics, Skincare and Haircare
  3. Brand Spotlights
    • Makeup to 'Ride or Die' For
    • MAC
    • Makeup Geek
    • Glamglow
    • Rising Star: Derma E

 

64TH INSTALLMENT - SEPTEMBER 2016

COSMETICS

Highlights 

  1. September Top 10 brands in Cosmetics
  2. Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance

 

63RD INSTALLMENT - SEPTEMBER 2016

SKINCARE

Highlights 

  1. September Top 10 brands in Skincare
  2. Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance

 

SPECIAL REPORT

MAKE UP TO 'RIDE OR DIE' FOR 

YouTuber Jaclyn Hill's 'Ride or Die' Tag Challenge. The best products across 16 cosmetics categories, chosen by influencers.

 

61ST INSTALLMENT - AUGUST 2016

SKINCARE

Highlights 

  1. August Top 10 brands in Skincare
  2. Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance

 

60TH INSTALLMENT - AUGUST 2016

COSMETICS

Highlights 

  1. August Top 10 brands in Cosmetics
  2. Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance

 

59TH INSTALLMENT - JULY 2016

SKINCARE

Highlights 

  1. July Top 10 brands in Skincare
  2. Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance

 

58TH INSTALLMENT - JULY 2016

COSMETICS

Highlights 

  1. July Top 10 brands in Cosmetics
  2. Leaderboard Highlights
  3. The Top 10 Earned Media Performance by Channel
  4. Trending Earned Media Performance

 

57TH INSTALLMENT - JUNE 2016

COSMETICS

Highlights 

  1. June Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Maybelline
    • Too Faced

 

56TH INSTALLMENT - JUNE 2016

SKINCARE

Highlights 

  1. June Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Glamglow
    • Caudalie & Olay

 

55TH INSTALLMENT - q2 2016

Cosmetics & Skincare

Highlights 

  1. Research Report: Linking EMV to Revenue
  2. Q2 Top 10 brands in Cosmetics
  3. Q2 Top 10 brands in Skincare
  4. Q2 Trends and Brand Spotlights
    • Bringing Followers and Influencers Together
    • Prioritzing Influencer Agency
    • Influencer Collaborations as Genuine Friendships

 

54th INSTALLMENT - MAY 2016

skincare

Highlights 

  1. May Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Kiehl's
    • SK-II
    • Tatcha

 

53rD INSTALLMENT - May 2016

Cosmetics

Highlights 

  1. May Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • ColourPop
    • Tarte

 

52nd INSTALLMENT - APRIL 2016

Skincare

Highlights 

  1. April Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • EOS
    • SK-II
    • Kiehl's & Caudalie

 

51ST INSTALLMENT - APRIL 2016

COSMETICS

Highlights 

  1. April Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Urban Decay
    • Benefit

 

50TH INSTALLMENT - MARCH 2016

skincare

Highlights 

  1. March Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Kiehl's
    • Burt's Bees
    • Farsali

 

49TH INSTALLMENT - March 2016

cosmetics

Highlights 

  1. March Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • ColourPop
    • Huda Beauty
    • Benefit

 

48TH INSTALLMENT - Q1 2016

Fashion

Highlights 

  1. Q1 Top 10 brands in Fashion
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Word Clouds
  5. Brandscape
  6. Top Influencers by Brand
  7. Brand Spotlights
    • Zara and Nike
    • H&M, Forever 21, Topshop, and Free People
    • J. Crew and Kate Spade
    • Calvin Klein and Michael Kors

47TH INSTALLMENT - FEBRUARY 2016

SKinCare

Highlights 

  1. February Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Fresh
    • Kiehl's
    • Dr. Brandt
    • Lush
    • Clinique

46TH INSTALLMENT - FEBRUARY 2016

COSMETICS

Highlights 

  1. February Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Benefit
    • Tarte
    • Makeup Geek

45TH INSTALLMENT - FEBRUARY 2016

FRAGRANCE

Highlights 

  1. February Top 10 brands in Fragrance
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand New World: The Evolving Fragrance Landscape
    • Chloé
    • Dior
    • Viktor & Rolf
    • Yves Saint Laurent
    • Derek Lam 10

44th INSTALLMENT - JANUARY 2016

SKINCARE

Highlights 

  1. January Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • Kiehl's
    • Glossier
    • Tacha
    • Fresh

43rd INSTALLMENT - JANUARY 2016

COSMETICS

Highlights 

  1. January Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Brand Spotlights
    • MAC 
    • Too Faced
    • NYX 
    • Urban Decay
  5. The Evolution of the YouTube Tutorial
    • YouTube Collaborations
    • An Ongoing Narrative
  6. Influencers Leverage Snapchat
    • Why Work with Influencers on Snapchat?

42nd INSTALLMENT - DECEMBER 2015

skincare

Highlights 

  1. December's Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. User Meets Influencer
    • Kiehl's
    • Caudalie

41st INSTALLMENT - December 2015

Cosmetics

Highlights 

  1. December's Top 10 brands in Cosmetics 
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Holiday Spirit Abounds
    • MAC
    • Benefit
  5. Collaborations Build Communities
    • ColourPop


40TH INSTALLMENT - NOVEMBER 2015

SKINCARE

Highlights 

  1. November's Top 10 brands in Skincare 
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Glossier Gifts Brand Experiences
  5. Lush-Obsessed Influencers Drive EMV
  6. Murad Appeals to Makeup Community

39TH INSTALLMENT - NOVEMBER 2015

COSMETICS

Highlights 

  1. November's Top 10 brands in Cosmetics 
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Tarte and the Art of Branded Experiences
    • Part 1: Product Experiences
    • Part 2: In-Person Experiences
  5. Brand On the Rise
    • Morphe

38TH INSTALLMENT - OCTOBER 2015

SKINCARE

Highlights 

  1. October's Top 10 brands in Skincare 
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Halloween & Hashtags
    • Dove
    • Lush
    • Neutrogena
  5. Brand On the Rise
    • Glossier

37TH INSTALLMENT - OCTOBER 2015

COSMETICS

Highlights 

  1. October's Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Introduction: Fall Makeup Gets Creative
    • Anastasia Beverly Hills
    • Benefit
    • ColourPop
    • Urban Decay

36TH INSTALLMENT - SUMMER 2015

SKINCARE

Highlights 

  1. Summer's Top 10 brands in Skincare (June - September)
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Taking Care of the Individual
    • Kiehl's
    • Lush and Caudalie
    • Murad
  5. Promoting "Unscripted" Beauty
    • Neutrogena
    • Aveeno
    • Clinique
  6. Community Recognition and Outreach
    • Lush
    • Neutrogena

35TH INSTALLMENT - Summer 2015

COSMETICS

Highlights 

  1. Summer's Top 10 brands in Cosmetics (June - September)
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media Performance
  4. Influencer Collaborations
    • Becca Cosmetics and Jaclyn Hill
    • Too Faced and Vegas_Nay
    • ColourPop and KathleenLights
  5. Elevating the Individual
    • Anastasia and Urban Decay
  6. Community Building and Mobilization
    • Make Up For Ever

34th INSTALLMENT - MAY 2015

SKINCARE

Highlights 

  1. May's Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
    • Neutrogena and Dove Dominate Twitter and Facebook
    • Soap & Glory & Personalization on Instagram
  3. Trending Earned Media Performance
    • 2015 Performance Update
  4. Recognizing the Influencer as an Individual
  5. Creating a Connection Between Skincare and Makeup
  6. YouTube Videos and Tutorials

33RD INSTALLMENT - MAY 2015

COSMETICS

Highlights 

  1. May's Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
    • Artistry Prowess Translates into Social Staples
    • Urban Decay: Organic vs. Paid Media
  3. Trending Earned Media Performance
    • 2015 Performance Update
  4. Human-Centric Content vs. Promotional Campaigns
    • Part I: L'Oréal on Facebook and YouTube
    • Par II: L'Oréal at Cannes Film Festival

32ND INSTALLMENT - APRIL 2015

SKINCARE

Highlights 

  1. April's Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
    • Multitasking Products and Lifestyle Association Drive Clinique's YouTube Presence
    • Burt's Bees' Strategy Shows Perks and Pitfalls of Sponsored Content
    • Caudalie Benefits from Sephora's Content Creation on Instagram
  3. Trending Earned Media Performance
    • Who's Winning at the Lifestyle Trend? Mass Market vs. Prestige
  4. Neutrogena Elevates and Inspires with Benevolent Acts
    • Part I: Promoting Unconventional Definitions of Beauty with Realistic Role Models
    • Par II: Engagement Pivoted Around Environmentally-Conscious Sponsorship

31ST INSTALLMENT - APRIL 2015

COSMETICS

Highlights 

  1. April's Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
    • Make Up For Ever on YouTube
    • ColourPop Instagram
  3. Trending Earned Media Performance
  4. Brand Spotlight: ColourPop
    • ColourPop and Community Building
    • The Blogger Collab
    • Kathleenlights: A Case Study
    • The Brand As Best Friend

30TH INSTALLMENT - MARCH 2015

SKINCARE

Highlights 

  1. March's Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
    • The Body Shop's International Presence
    • Neutrogena's Youthful Personality Shines on YouTube
    • Murad Invisiblur Organically Promoted on Instagram
    • Biore on Pinterest and the Homemade Beauty Movement
  3. Trending Earned Media Performance: Q1 2015
  4. The Neutrogena Experience: Customized Strategy and Community-Specific Relevance

29TH INSTALLMENT - MARCH 2015

COSMETICS

Highlights 

  1. March's Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
    • Make Up For Ever Benefits from Brand Elasticity
    • NYX Cosmetics Cast as an Affordable Alternative on YouTube
    • NARS Benefits from Pinterest as a Shopping Portal
  3. Trending Earned Media
    • Earned Media Terms: New Product Performance
  4. Giving Consumers More: Influencer Programs and Meaningful Relationships

28TH INSTALLMENT - FEBRUARY 2015

SKINCARE

Highlights 

  1. February's Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
    • Neutrogena's Star Power on Instagram
    • Digital Pulse Across the Channels
      • Clinique Shows Versatility on YouTube
      • Murad Drives Excitement Through Instagram
      • The GlamGlow Obsession on Pinterest
  3. Trending Earned Media
  4. The Facemask Selfie Phenomenon

27TH INSTALLMENT - FEBRUARY 2015

COSMETICS

Highlights 

  1. February's Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
    • MAC Through the Eyes of YouTubers
    • Tarte Cosmetics' Climb on Instagram
  3. Trending Earned Media
    • Earned Media Terms: Brand-to-Brand Associations
  4. Hierarchies of Influence: The New Celebrity Influencer

26TH INSTALLMENT - JANUARY 2015

SKINCARE

Highlights 

  1. January's Top 10 brands in Skincare
  2. The Top 10 Earned Media Performance by Channel
    • Clarins, YouTube, Product Duality
    • La Mer, Celebrity Ambassadors, and Influencer Communities
    • Olay, Instagram, and Sponsorship
  3. Trending Earned Media
    • Transitioning into the New Year
  4. Reconciling Millennial Appeal and Brand Identity

25TH INSTALLMENT - January 2015

Cosmetics

Highlights 

  1. January's Top 10 brands in Cosmetics
  2. The Top 10 Earned Media Performance by Channel
  3. Trending Earned Media
  4. Brands Doing It All: The New All-In One Agency and Publisher

24th INSTALLMENT - DECEMBER 2014

SKINCARE

Highlights 

  1. December's Top 10 brands in Skincare
  2. Earned Media Performance: Mass Market versus Prestige
    • EMV Performance by Channel
  3. Year in Review: 2014 in Earned Media
    • Trending Earned Media Performance
  4. Two Models for Compelling Owned Media: Neutrogena and Dove

23rd INSTALLMENT - DeCEMBER 2014

COSMETICS

Highlights 

  1. December's Top 10 brands in Beauty
  2. Earned Media Performance: Mass Market versus Prestige
    • EMV Performance by Channel
  3. The Ripple Effect: Positively Influencing Brand Knowledge
  4. Year in Review: 2014 in Earned Media
    • Part 1: Trending Earned Media Performance
    • Part 2: Earned Media Terms

22nd INSTALLMENT - NOVEMBER 2014

COSMETICS

Highlights 

  1. November's Top 10 brands in Beauty
  2. Earned Media Performance: Mass Market versus Prestige
    • EMV Performance by Channel
  3. A Question of Innovation: What This Means for Beauty
  4. Trending Earned Media Performance
    • Autumn Overall Performance
    • Earned Media Terms
      • EMV attributed to brand-specific mascaras
      • EMV attributed to "fall"

21ST INSTALLMENT - NOVEMBER 2014

SKINCARE 

Highlights 

  1. November's Top 10 Brands in Skincare
  2. Earned Media Performance: Mass Market versus Prestige
    • EMV Performance by Channel
    • Trending Earned Media Performance
  3. Storytelling and Sponsorship: Elevation Through Experiences

20TH INSTALLMENT - OCTOBER 2014

COSMETICS

Highlights 

  1. October's Top 10 brands in Beauty
  2. Brand Associations: Make Up For Ever and Fifty Shades of Grey
  3. Trending Earned Media Performance
    • Six Month Review: Overall EMV Performance
    • Earned Media Terms
      • EMV attributed to "Halloween"
      • EMV attributed to "Sephora"

19TH INSTALLMENT - October 2014

skincare 

Highlights 

  1. October's Top 10 brands in Skincare
  2. Earned Media Performance: Mass Market vs Prestige
    • EMV Performance by Channel
    • Trending Earned Media Performance
  3. The Modern Edge: Ingredient Branding Within Skincare
    • Earning Trust with Open Dialogues

18TH INSTALLMENT - SEPTEMBER 2014

COSMETICS

Highlights 

  1. The Building of MAC's Brand Equity: Brand Salience and Resonance
  2. Trending Earned Media Performance
    • Part I: Overall Performance, Q3
      • 1.1 Top Performers
      • 1.2 The Democratization of Influence
    • Part II: Trending Earned Media Terms

17th Installment - September 2014

Skincare 

Highlights 

  1. September's Top 10 brands in Skincare
  2. Earned Media Performance: Mass Market vs Prestige
    • EMV Performance by Channel
    • Trending Earned Media Performance
  3. The Power of Positioning
    • Part I: Solution-Based Points-of-Difference
    • Part II: Clinique vs Clarisonic: Battle of the Brushes

16th Installment - August 2014

COSMETICS

Highlights 

  1. Brand Culture and Persona: The "All In Mentality" 
  2. Summer Earned Media Wrap Up:
    • Part 1: EMV Performance and Seasonal Initiatives
    • Part 2: Trending Earned Media Terms

15th Installment - July 2014

COSMETICS

Highlights 

  1. Ambassador Programs: The Gift that Keeps on Giving
  2. Data-Driven Storytelling:
    • Part 1: Trending Earned Media Performance, EMV
    • Part 2: Trending Earned Media Terms

14th Installment - June 2014

COSMETICS

Highlights 

  1. Brand Loyalty: Looking Beyond Repeat Purchase Rates
  2. Too Faced's Breakout Success: Authenticity and Brand Ambassadors
  3. The top 5 Instagram posts in beauty for the month of June

13th Installment - May 2014

COSMETICS

Highlights 

  1. MAC's strategic partnership with Disney for its live action film Maleficent more than paid for itself in both immediate buzz and long term ROI.
  2. OPI and other nail lacquer brands excel on visual platforms, particularly Instagram and Pinterest.
  3. A look at the top 10 YouTube videos in beauty for the month of May.

12th Installment - April 2014

COSMETICS

Highlights 

  1. The newest addition to this month’s leader board, Lancôme secured its spot with flying colors for the month of April. The brand experienced a dramatic boost in social influence as a result of its announcement that Lupita Nyong'o would serve as Lancôme’s newest brand ambassador.
  2. As MAC and NYX continue to excel on Instagram. As the owned media strategies of these brands have become more closely aligned, the resulting earned media created about them has as well.  Not only are MAC and NYX successfully engaging with their respective Instagram communities, they are now reaping benefits from each others’. 
  3. We take a closer look at the range of earned media created on Pinterest and the connection between the platform's social commerce and e-commerce. 

11th Installment - March 2014

COSMETICS

Highlights 

  1. MAC reclaimed its spot at number one on our social influence leader board, demonstrating its impressive reach as a brand through omnichannel engagement.
  2. NARS and Maybelline continue to gain social traction on YouTube, the former earning the greatest number of views and the latter the greatest number of videos created about the brand.
  3. Our first look at social influence on Pinterest proves to be another valuable lesson in storyteller marketing.

10th Installment - February 2014

COSMETICS

Highlights 

  1. Maybelline outshone the competition, earning the greatest number of YouTube views and videos-created about the brand. 
  2. MAC and NYX share the spotlight on Instagram and Facebook.
  3. Contests and giveaways via Twitter skyrocketed engagement rates for NARS and Revlon.

9th Installment - January 2014

COSMETICS

Highlights 

  1. MAC continues to prove the influence of its brand within the beauty and fashion communities, once again generating by far more organic earned media in the form of blog content than any other brand. 
  2. NARS, MAC, Maybelline, and Urban Decay maintain their strongholds on the top positions of our social influence leader board.
  3. Relative newcomers including NYX, Clinique, and Benefit Cosmetics make waves in social influence. 

8th Installment - December 2013

COSMETICS

Highlights 

  1. NARS significantly increased its social influence for the month of December, owed to the overwhelming response to its Guy Bourdin-inspired line.
  2. For the second month running, MAC generated more organic earned media in the form of video views and videos than any other brand.
  3. Online engagement remained high notwithstanding lackluster holiday sales. 

7th Installment - November 2013

  1. Chanel continues to generate the most valuable buzz where it counts, with high engagement in the form of blog traffic.
  2. MAC dominates the video landscape, the beauty blogger's preferential platform, outproducing other brands in the number of video views and videos created about the brand for the month.
  3. Urban Decay experienced a substantial increase in earned media value thanks to the early release of the Naked 3 Palette, rising from the 10th to the 2nd position in our list of top performing brands.

6th Installment - October 2013

  1. Chanel extends its world-renowned influence into social via blog traffic.
  2. Maybelline excels in video endorsements.
  3. The CoverGirl brand inspired the greatest number of organic blog posts, but failed to surpass Chanel in the number of views these videos received explaining its lower earned media value for the month

5th Installment - Mid-Oct. 2013

  1. MAC leads in email frequency with 0.53 emails received per day in the last 30 days.
  2. The brands with higher EMV (i.e MAC, Urban Decay, Lancome) showed higher email frequency rates, emailing followers more frequently than their competition during the mid-September to mid-October time span. 
  3. By contrast to the five prestige brands, the top five mass market beauty brands generating equally high EMV, in general sent out far fewer emails or emails with far less content over the same two month span. 

4th Installment - September 2013

  1. CoverGirl surpasses MAC and the other leaders in blog traffic with the announcement of its The Hunger Games, Catching Fire Collection. 
  2. Maybelline trumps competitors in Twitter actions with its interactive #thegirlwiththebigeyes campaign. 
  3. MAC adds to its social media prowess with a Facebook strategy worth mimicking. 

3rd Installment - August 2013

  1. MAC is still excelling in earned media value due to its commitment to storyteller marketing.
  2. Chanel fails to capitalize on its exceptional Twitter community with Twitter-based marketing campaigns
  3. Sephora racks up Facebook likes, shares, and comments for the month of August

2nd Installment - Mid-August 2013

  1. Assessing the value of a Facebook "like"
  2. MAC stays on top in EMV for the month
  3. MAC's storytelling marketing leads to greater online engagement.

1st Installment - July 2013

  1. MAC blows the competition out of the water
  2. Benefit has 2 of the top 3 performing products
  3. Chanel outperforms all others on Twitter, but underperforms overall
  4. MAC Eyeshadow is top product performer 
 
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The Brandscape


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The Brandscape


 

The Brandscape from Tribe Dynamics

Where Innovation meets Expertise

Our unique collection of research featuring our most recent discoveries and insights, based on our earned media performance data and digital marketing expertise. Topics will range from industry-specific to and larger-scale digital marketing trends to help you stay ahead of the curve. 


1st Report: September 2014

Abstract

Over the course of a few months, we surveyed approximately thirty 
top U.S. beauty brands for insight into how brands were planning to 
allocate their resources for digital in the year ahead.

As a corollary to this research, we synced our EMV data with sales 
figures provided by The NPD Group to better understand the ROI of 
digital initiatives.

The results of our research follow.

 
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Data Collection


Objective, Industry Specific, and Earned

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Data Collection


Objective, Industry Specific, and Earned

 

Methodology


Objectivity

Our data is never sponsored nor does it require human interpretation. Additionally, we do not pay to have it featured in any publication. In order to garner true insights bias must be eliminated.

Industry Specific

Different industries require different methodologies. What works for one may not work for another.

Earned

Looking at data points that can be easily manipulated by large increases in digital advertising spend is generally not insightful because you rarely know the objective outcome. 

 

 
 
 

Data Sources

 

Consumer Sentiment and WoM

We collect data from the top 50,000 influencers in the beauty, fashion and lifestyle spaces. This allows us to breakdown overall consumer sentiment at a brand, campaign, product category, and individual product level.

It serves as an excellent proxy for actual Word of Mouth value generated.