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“Vans is in the same ballpark as Nike and Adidas in terms of its fan base, despite being a fraction of the size of either rival. According to Tribe Dynamics, it’s the only brand out of the three to indicate growth in potency among influencers on social media, posting a 5 percent increase in earned media value in the last quarter of 2018. And among American teens, research firm Piper Jaffray found that Vans ranked as their second-favourite footwear brand after Nike last fall.'“