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"Benefit U.K.’s own influencer efforts in the fourth quarter of 2018 yielded over $24 million dollars in earned media value (EMV) and held the No. 7 spot out of the beauty brands operating in the country, according to influencer marketing platform Tribe Dynamics.

Benefit has one of the largest and most sophisticated influencer programs we have come across within the beauty sector,” said Conor Begley, co-founder of Tribe Dynamics. “They do a fantastic job of approaching the influencer space authentically at scale through relationship investment and partnership with the influencer community."