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“But the biggest collaboration, thus far, would have to Fenty Beauty. This, too, was an LVMH enterprise, specifically under the company’s Kendo Holdings, Inc., which also produces Marc Jacobs Beauty. According to a 2017 report by Tribe Dynamics, Rihanna’s cosmetics collection with Kendo earned a media value of $72 million, most of which came through Instagram and YouTube. Rihanna’s Instagram handle @badgalriri has 67 million followers and her YouTube channel has 31 million subscribes.”

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