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"So far, this autumn’s drops have at least generated notable consumer buzz. During September 2018, #ThomasBurberryMonogram drove more than $100,000 in earned media value for the brand, and #TheBSeries drove over $130,000, according analytics firm Tribe Dynamics. Overall, Burberry’s earned media value was $9.6 million for the month, up from $5.4 million from August. Tribe attributed the jump to the chatter around the new drops, as well as an increase in content around the runway show."