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"A new report from TribeDynamics found that, at $6.3 million, the brand’s earned media value saw a 54 percent year-over-year increase in 2017. It is followed by other brands that rely largely on social media for growth, including new entrant Farsali, which grew 86 percent year-over-year to $4.7 million, and Lush, the value of which actually decreased 25 percent year-over-year to $4 million."

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