How COVID-19 Has Impacted Influencer Marketing So Far
To help brands better understand the new marketing landscape borne out of March’s widespread stay-at-home orders due to COVID-19,...
May 1, 2020
It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is: TikTok has taken the world by storm and become an increasingly integral platform in the influencer marketing industry. With a user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. In fact, many key players within the beauty, fashion, and lifestyle spaces, including E.L.F., Too Faced, and Aerie have already made early moves on the rising platform.
And with that, we’re excited to announce the launch of Tribe Dynamics’ in-app TikTok tracking features. With these tools, customers will be able to track brand mentions on TikTok and strengthen relationships with new and existing influencers, which means you can seamlessly expand your influencer marketing program to include the new platform.
Based on its vast user base and rapid growth—especially during a time when people have been stuck at home due to social distancing mandates—TikTok is already proving to be a powerful marketing tool. By helping brands track who’s talking about them on TikTok and how TikTok is driving earned media impact, we hope to provide our customers the tools necessary to manage and track their expansion into this new platform. To learn how you can leverage TikTok tracking to strengthen your brand’s influencer marketing efforts, let’s connect! Or check out our Guide to TikTok Marketing to start planning now.
To help brands better understand the new marketing landscape borne out of March’s widespread stay-at-home orders due to COVID-19,...
Looking to hype up your next product launch, or connect with audiences on TikTok? Unsure which influencer relationships you...
2020 has proved a turbulent year for brands and bloggers (and the world) alike—and the influencer economy has evolved at a rapid...
Tribe Dynamics’ data-powered influencer marketing platform spotlight the most relevant activations, products, and brands that are driving earned media and moving the landscape (as we speak).
Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
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