It’s been a while since a new social media platform has hit the scene the way TikTok has. The app, which boasts 1 billion monthly...

We know you don’t need us to tell you that 2020 was a total rollercoaster. The repetitive descriptors we all leaned on to try and...

In an increasingly digital world with ever-growing channels of information available to consumers, influencer marketing is more...

2020 is “the year of” many things, with self-care being one of particular importance to social media and the influencer marketing...

While Q2 2020 proved a turbulent time as global economies grappled with a worldwide pandemic and social and political unrest,...

As the Black Lives Matter movement and other related anti-racist movements gained momentum throughout June, many influencers and...

When creating a new influencer campaign or activation, one of the first questions influencer marketers must ask themselves is,...

As we all know, highly visual cosmetics content thrives on social, allowing makeup brands to seamlessly step into the influencer...

May began as a “typical” month—at least, as typical as can be during a global pandemic—with influencers continuing to create...

April was the first full month of widespread social distancing measures in the U.S., with many brands attempting to navigate the...