For the second installment of our ongoing Tribe Dynamics Influencer Marketing Spotlight series (check out our first report, on...

In an increasingly crowded beauty space, brands need to do more than catch influencers’ (and consumers’) attention to succeed....

Chances are, you didn’t meet your best friend yesterday—and you probably didn’t find your most passionate brand advocate...

At the close of 2019 it was officially confirmed: indie beauty is not slowing down. Q4 brought news of blockbuster acquisitions,...

For fashion brands, the New Year is ripe with content creation opportunities: luxury houses gear up for Fashion Month, while ...

Activewear and athleisure brands were all the rage in 2019, and the momentum appears poised to continue into 2020. Following our...

The makeup community kicked off 2020 in style, with several brands releasing thoughtful and innovative products that drove...

Orchestrating a successful product launch is no easy task—especially in France, where a small, tight-knit influencer network...

Every fashionista knows that styles shift quickly—and so do the cultural moments that fashion brands leverage to reach new...

While we’ve seen beauty trends come and go—I’m sure we all fondly remember that wiggly eyebrow look that dominated Instagram in...