Group_1 Tribe Dynamics has moved to
Free Trial

July Beauty Rankings: Top 10 Skincare Brands in the US

Screen Shot 2019-08-29 at 11.16.25 AM

When it comes to the top skincare brands, we can pretty much expect to see names like Tatcha, Farsáli, and Drunk Elephant in the mix. These brands have garnered such powerful cult followings around their products that they’ve established themselves as mainstays in influencer routines. And because influencers don’t change up their skincare routines as often as they do their makeup, top skincare brands tend to stay on top. But that doesn’t mean there isn’t a way for other skincare brands to shake up the status quo. Brands that give influencers a reason for content creation—whether through product launches or brand activations—have a much better shot at jumping into the Top 10.

Chart showing Top 10 skincare brands by EMV performance in July 2019.

Elemis and Fourth Ray Beauty Break Into Top 10

Take Elemis and Fourth Ray Beauty—brands that made their Top 10 debuts this month. These brands enjoyed respective 116% and 83% month-over-month growths in Earned Media Value (EMV), which outpaced the Top 10’s average 22% increase. Elemis’ surge stemmed from its inclusion in Boxycharm’s July box, inspiring a flurry of content from influencers reviewing the box’s offerings. This activation also fueled a notable 134% MoM expansion of the brand’s influencer community. But with the boom-and-bust cycle of subscription box hype, Elemis must continue to engage these new members of its community in order to sustain this growth. Meanwhile, Fourth Ray Beauty inspired content creation by partnering with sister brand ColourPop to host product giveaways. The brand also saw organic attention from prominent influencers surrounding its top July product, the Turmeric Face Milk. 

Close-up of Elemis’ Superfood Vital Veggie Mask.

In addition to these new faces, we also looked into what was spelling success for the following Top 10 repeaters:  

Pixi Beauty Skincare Launches Vitamin C Line

Pixi Beauty skincare has maintained a consistent presence in the Top 10 Skincare brands this year, a notable feat in a group otherwise dominated by brands with higher price points. The brand has cemented its status as an affordable, and highly acclaimed, alternative to more expensive brands, and its continued success can be largely attributed to influencers’ organic affinity for its products: by now, the hero Glow Tonic toner has remained a staple in influencers’ medicine cabinets for years. In July, Pixi Beauty skincare stirred new influencer excitement by hopping on the much-hyped Vitamin C train: the brand launched a new collection dedicated to the star skincare ingredient, helping fuel a 21% month-over-month EMV growth. 

Close up Pixi Beauty’s Vitamin-C Tonic surrounded by orange slices.

Kylie Skin Promotes New Products With Pop-Up Truck

Since its launch in May of this year, Kylie Skin has also enjoyed repeat Top 10 status. This month, the brand inspired content creation with the launch of its Summer Body Collection of body lotion, scrub, and SPF, promoting the release with an Instagrammable pink #KylieTruck pop-up in LA. Kylie Skin continues to benefit from high-impact endorsements from Kylie Jenner’s inner circle of family and friends, and—because the world remains fascinated with her every move—influencers race to review the brand’s latest offerings. However, influencer content for Kylie Skin often showed less evidence of genuine product enthusiasm compared to brands like Pixi Beauty and Tatcha, so whether Kylie Skin can sustain this early launch hype remains to be seen.

To see the full breakdown of the Top 10 skincare brand rankings, EMV performance, and community metrics, check out our July Skincare TTT below.


Read More

Related Articles

November Beauty Rankings: Top 10 Skincare Brands in the US

Halloween’s over, Thanksgiving has come and gone, and Christmas and Hanukkah are practically here! Many top skincare brands...

6 Clean Beauty Brands to Watch Out For in 2020

As more and more consumers educate themselves about the ingredients in their beauty products, the demand for cleaner beauty is...

5 UK Beauty Influencers Behind the Biggest 2019 Makeup Trends

Social media has become an irreplaceable tool for makeup and skincare enthusiasts to discover beauty brands and products, which...

In The News Cosmetics

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,