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Influencer Marketing Blog | Tribe Dynamics | Beauty

Earned Ep. 33: Kosas CMO Adeline Leong on Building Consumer Confidence Through Innovative “Tryouts” Sampling Program

In Ep. 33 of Earned, Conor sits down with Adeline Leong, CMO of fast-growing clean makeup brand Kosas. The brand, which touts...

Beauty Podcast

How Strategic Influencer Marketing Paved Olaplex's Path to an IPO

Last Friday, Olaplex made headlines by filing for an IPO. A longtime salon staple, the brand has inspired a fast-growing...

Beauty

How CeraVe Became a Skincare Staple for Gen Z Influencers

If you haven’t gone down the (very, very deep) rabbit hole of TikTok skincare tips, you might not have much to say about...

Beauty

The Hero Products and Gen Z Influencer Strategies Behind E.L.F.’s Breakthrough

There’s no getting around it: the past year has been tough for the cosmetics space, with many leading brands experiencing...

Beauty

Three Bodycare Brands Redefining Self-Care in 2021

Summer is here, and more of us are beginning to venture outside our homes to enjoy a well-deserved dose of sunshine. But the...

Beauty

Earned Ep. 29: From Intern to General Manager, Chandra Coleman Harris Talks Revlon’s Digital Transformation and Multi-Category Marketing Strategy

In Episode 29 of Earned, Conor sits down with Chandra Coleman Harris, General Manager of beauty giant Revlon.

Beauty Podcast

Three Reasons Danessa Myricks Beauty Became Influencers’ No. 1 Creative Makeup Brand

Like all of us, the beauty community has been through a lot over the past year—and it’s also grown and evolved in meaningful...

Beauty

Earned Ep. 28: Rare Beauty CMO Katie Welch on Launching Selena Gomez’s Inclusive Beauty Brand in the Middle of a Pandemic

For Ep. 28 of Earned, we’re joined by Katie Welch, CMO of Selena Gomez’s smash-hit makeup brand Rare Beauty! After making a...

Beauty Podcast

Earned Ep. 27: Josie Maran on Making the Beauty Industry “Healthier to the Planet and the People”

In Ep. 27 of Earned, Conor talks to former supermodel and clean beauty pioneer, Josie Maran. Her eponymous brand powered $3.6M...

Beauty Skincare Podcast

Five Influencer Campaigns That Raised the Bar for Luxury Fragrance Marketing in 2021

The economic turbulence of 2020 was tough on many verticals across beauty and fashion, but few spaces were as hard-hit by the...

Beauty Luxury

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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit