As we look to 2023, creator-led marketing continues to expand its impact on the marketing world. According to one study, 60% of...

It’s no secret that influencers are making over the beauty industry, and are at the root of pretty much every new viral trend....

As nano and micro-influencers continue speaking to niche audiences, an increasing number of independently owned beauty brands are...

In our latest episode of Earned, we sit down with Jeff Lee, co-founder and CEO of DIBS—short for “Desert Island Beauty Status”—a...

In 2022, we don’t need tabloids to teach us how to copy our favorite celebrities’ beauty looks—we can just shop their brands....

Whether you enjoy flashing your fiery red lipstick for a night out, or you prefer to go with the “clean girl aesthetic,” the...

On Ep. 54 of Earned, we spoke to Doug Jensen, SVP of Go-to-Market Analytics & Activation for the Estée Lauder Companies (ELC). We...

In 2012, most of us would probably ask the beauty counter at our local department store for skincare recommendations. In 2022,...

From dewy glow-ups to Euphoria-inspired cut-creases, 2022’s hottest makeup trends have one thing in common: they got their start...

The Creator Economy started 2022 with a bang: new collections in the skincare industry, a return to tradition in fashion, and...