Influencer Marketing Blog | Tribe Dynamics | Beauty

Indie Beauty Brands Face Unique Opportunities and Challenges

As nano and micro-influencers continue speaking to niche audiences, an increasing number of independently owned beauty brands are...

Beauty

DIBS Beauty Co-founder & CEO Jeff Lee on Prioritizing Your Community and Finding Your Superpower

In our latest episode of Earned, we sit down with Jeff Lee, co-founder and CEO of DIBS—short for “Desert Island Beauty Status”—a...

Beauty Podcast

Will the Celebrity Beauty Bubble Burst?

In 2022, we don’t need tabloids to teach us how to copy our favorite celebrities’ beauty looks—we can just shop their brands....

Beauty

Three U.K. Makeup Creators Changing the Game in 2022

Whether you enjoy flashing your fiery red lipstick for a night out, or you prefer to go with the “clean girl aesthetic,” the...

Beauty

From Analytics to Action: How Marketing Mix Modeling Helps Inform the Estée Lauder Companies’ Activation Strategy

On Ep. 54 of Earned, we spoke to Doug Jensen, SVP of Go-to-Market Analytics & Activation for the Estée Lauder Companies (ELC). We...

Beauty Podcast

Three Influencer Marketing Strategies for Standing Out on SkinTok

In 2012, most of us would probably ask the beauty counter at our local department store for skincare recommendations. In 2022,...

Beauty Skincare Insights

Three Beauty Creators Driving 2022’s Biggest Gen Z Makeup Trends

From dewy glow-ups to Euphoria-inspired cut-creases, 2022’s hottest makeup trends have one thing in common: they got their start...

Beauty

Top Q1 Trends in Beauty and Luxury Fashion

The Creator Economy started 2022 with a bang: new collections in the skincare industry, a return to tradition in fashion, and...

Beauty Fashion Insights

Earned Ep. 44: Somer Tejwani Talks Too Faced’s Winning Influencer Marketing Strategy

In Episode 44 of Earned, Conor sits down with Somer Tejwani, VP of Global Marketing at powerhouse beauty brand Too Faced, which...

Beauty Podcast

Earned Ep. 43: Janet Gurwitch’s Playbook for Growing Brands to $100M in Revenue

In Episode 43 of Earned, Conor sits down with industry legend Janet Gurwitch—founder and former CEO of Laura Mercier Cosmetics,...

Beauty Podcast

Unlock your brand's influencer marketing potential with a trial

Curious to learn more about how Tribe Dynamics helps iconic brands harness the power of influencer marketing with best-in-class software and service? Let's get in touch and see if we're the right fit for you. If so, we'll take you through a quick demo and set you up with a hands-on 30-day trial so you can experience the platform for yourself!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit