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In the news: Victoria's Secret Can Still Save Itself. Here's Where It Should Start.


Screen Shot 2019-05-29 at 11.28.41 AMCheck out our data and insights in Business of Fashion's article, "Victoria's Secret Can Still Save Itself. Here's Where It Should Start."

"...In 2018, Victoria's Secret earned $219.3 million in earned media value (EMV), a metric for measuring social media performance, an 11 percent decline from the previous year, according to San Francisco-based software company Tribe Dynamics. Meanwhile, startup ThirdLove saw a 62 percent increase in EMV over the same period, to $3.5 million. (Savage x Fenty and Aerie’s EMVs for 2018 were $24.9 million and $48.5 million, respectively.)..."

Read the full article here!

 

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