In the news: Why Governors Ball is attracting beauty sponsorships
Check out our data and insights in Glossy's article, "Why Governors Ball is attracting beauty sponsorships."
Check out our data and insights in Business of Fashion's article, "Victoria's Secret Can Still Save Itself. Here's Where It Should Start."
"...In 2018, Victoria's Secret earned $219.3 million in earned media value (EMV), a metric for measuring social media performance, an 11 percent decline from the previous year, according to San Francisco-based software company Tribe Dynamics. Meanwhile, startup ThirdLove saw a 62 percent increase in EMV over the same period, to $3.5 million. (Savage x Fenty and Aerie’s EMVs for 2018 were $24.9 million and $48.5 million, respectively.)..."
Read the full article here!
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