July 10, 2019
These Luxury Beauty Hero Products Are Stealing the Show in the UK
In 2019, we’ve seen a rise in social media conversation surrounding luxury beauty in the U.K. To get to the bottom of this...
May 31, 2019
Check out our data and insights in Business of Fashion's article, "Victoria's Secret Can Still Save Itself. Here's Where It Should Start."
"...In 2018, Victoria's Secret earned $219.3 million in earned media value (EMV), a metric for measuring social media performance, an 11 percent decline from the previous year, according to San Francisco-based software company Tribe Dynamics. Meanwhile, startup ThirdLove saw a 62 percent increase in EMV over the same period, to $3.5 million. (Savage x Fenty and Aerie’s EMVs for 2018 were $24.9 million and $48.5 million, respectively.)..."
Read the full article here!
In 2019, we’ve seen a rise in social media conversation surrounding luxury beauty in the U.K. To get to the bottom of this...
The past year has been a turbulent time for beauty brands, to say the least. With on-and-off lockdowns affecting physical...
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