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Webinar: How to Build Your Beauty Brand With Product Reviews and Social Content

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How deeply do beauty influencers actually shape consumer attitudes? This week, Tribe Dynamics co-founder and president Conor Begley and Influenster’s director of B2B marketing Alex Kirk co-hosted a webinar unpacking the relationship between influencer content and consumer product reviews—and how beauty brands can leverage both to drive sustained enthusiasm. 

The conversation covered: 

  • State-of-the-state insights on trends in social media usage from Influenster’s recent survey, including the rise of Tik Tok, changing attitudes towards Facebook, and top platforms by generation. 
  • A deep dive into how influencer excitement drives consumer interest, based on analysis of Earned Media Value (EMV) data from Tribe Dynamics and product review data from Influenster. 
  • Trends in both influencer and consumer engagement across Cosmetics, Haircare, and Skincare.
  • Key strategies for beauty brands to drive growth at any stage in their life cycle.

Watch the complete webinar below, then read our post diving into the relationship between influencer content and consumer product reviews!


For more influencer marketing best practices from Tribe Dynamics, download our guide to What Makes a Winning Influencer Marketing Strategy here.



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Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,