"By and large, Benefit’s influencer activation strategy seems to be working. According to Tribe Dynamics data, Benefit Cosmetics is routinely in the top-five ranked cosmetics brands in earned media value (EMV). InJanuary, it held the fifth-place position with nearly $57 million EMV, which was an 11 percent increase month over month. Additionally, the brand’s 2,900 ambassadors each posted about the brand over four times, resulting in about $19,500 EMV per post."
Insights in your inbox
Tribe Dynamics’ data-powered research and publications spotlight the most relevant activations, products, and brands that are driving earned media and moving the landscape (as we speak).
Subscribe to keep up with the latest!
Ready to unlock your brand’s influencer marketing potential?
Tribe Dynamics provides tools and insights for passion-driven brands and the retailers that carry these brands. Let’s get in touch so you can start growing your influencer marketing program today!
4 Embarcadero Center, Suite 780 San Francisco, CA 94111