July 8, 2019
A great way to engage your top influencers, or expand your influencer community, is through planning and conducting thoughtful influencer marketing campaigns. These influencer marketing campaigns can range from product sends, to launch parties, to destination brand trips. No matter how your brand chooses to conduct its influencer marketing campaigns, the purpose of these initiatives should always be to reinforce your brand’s relationship with its influencer family and inspire content creation around a certain product, cause, or event.
In this article, we’ll dive into the most common types of influencer marketing campaigns, provide best practices and real brand examples, and share how Tribe Dynamics can help your brand evaluate its own influencer marketing campaigns.
Brands often send product to influencers to promote both product and brand awareness and inspire content creation. However, influencers are constantly receiving product from multiple brands, so it’s important that your brand’s mailer stands out.
Are you a smaller brand or a brand with a limited budget for influencer marketing activations? Read our Smaller-Scale Influencer Activations report to learn best practices for working with influencers on a tight budget!
Source: @lovingtanofficial via Instagram
Exclusive, Insta-worthy brand events act as effective influencer marketing campaigns that help build more passionate influencer communities. Memorable, in-person events that draw your top influencers together not only provide opportunities for content creation, but also for your influencer attendees to form meaningful bonds with each other and your brand. These connections lay the groundwork for sustained partnerships.
Source: @revolve via Instagram
For “next-level” influencer marketing campaigns, brands can whisk their top influencers away on a destination getaway to a photogenic locale such as a tropical island or a snowbound ski lodge. While these picturesque destinations easily lend themselves to engaging content, it’s important that your brand remains the focal point of conversation!
For more examples of successful branded getaways, read our Battle of the Trips research report here!
Source: @whitneyysimmons via Instagram
With Tribe Dynamics’ software, your brand can easily evaluate the results of its influencer marketing campaigns. The Campaigns feature allows your brand to track, measure, and compare earned media content from all of your influencer marketing campaigns. With Campaigns, you can view how many influencers posted about your product send, created content about your event, or mentioned a certain product or hashtag over time. All you need to get started is a date range, a set of ambassadors, and designated search terms!
To learn more about how to monitor your next influencer marketing campaign with Tribe Dynamics’ software, request a demo!
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