March 27, 2019
Benefit Cosmetics retools marketing efforts around ‘social good’
"By and large, Benefit’s influencer activation strategy seems to be working. According to Tribe Dynamics data, Benefit Cosmetics...
December 4, 2019
We are excited to announce the launch of Discover, Tribe Dynamics’ newest feature, which automatically surfaces your brand’s most important influencers. Think of Discover as a one-stop-shop to find influencers to add to your community.
Discover allows you to find and follow the influencers who have recently mentioned your brand, but whom you don’t already follow in your Tribe Dynamics account. Discover listens for brand mentions within Tribe Dynamics’ panel of influencers. When someone creates content about you, they are immediately added to your Discover feed, where their profiles will be available for you to review.
Once an influencer enters the Discover feed, you are then able to either “Follow” these new influencers in your account (and start building relationships with them!) or “Skip for Now.” Skipping removes the influencer and their content from your Discover feed. But if a skipped influencer creates more content about you in the future, we'll resurface them in your Discover feed so you have another chance to “Follow” them!
Discover allows you to stay on top of the influencers posting about your brand whom you might not have been aware of. By using your Discover feed to add these influencers and respond to their content in a timely manner, you can sustain an always-on strategy for growing your brand communities.
To learn how Discover can help you find influencers perfect for your brand, and test the feature yourself, request a demo!
"By and large, Benefit’s influencer activation strategy seems to be working. According to Tribe Dynamics data, Benefit Cosmetics...
"Today, Bourdette-Donon is the international PR and special projects manager for Dior Beauty, launching products and working...
Leave it to beauty influencers to keep raising the bar. A few million followers on social media? A smash-hit product...
Curious to learn more about how Tribe Dynamics helps iconic brands harness the power of influencer marketing with best-in-class software and service? Let's get in touch and see if we're the right fit for you. If so, we'll take you through a quick demo and set you up with a hands-on 30-day trial so you can experience the platform for yourself!
“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”
"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."
