Sign In

How November’s Top Clothing Brands Got Ahead of the Black Friday Frenzy

TTT's Fashion
Cara Delevingne models the Puma x Balmain collection in a boxing gym.

The holiday shopping season was in full swing in November, and clothing brands ranging from fast fashion to activewear vied for consumer attention amid the Black Friday rush. But in the world of influencer marketing, standing out takes more than a sale. Here’s how the top clothing brands won over fashion bloggers—and grew their Earned Media Value (EMV)—this month.

Screen Shot 2019-12-16 at 2.01.28 PM-1

PrettyLittleThing, Puma Debut High-Profile Collaborations

What better way to stoke pre-holiday buzz than by dropping a fresh collection with an A-list collaborator? This month, PrettyLittleThing partnered with U.K. girl group Little Mix on a range of club-ready apparel, inspiring a flurry of #PLTxLittleMix content from the band members as well as the broader influencer community. Meanwhile, Puma threw a boxing-themed party in LA to celebrate the launch of its collaborative collection with Balmain, co-created by none other than supermodel Cara Delevingne. Thanks largely to Delevingne’s clout, the streetwear-inspired range propelled Puma into the Top 10. 

Screen Shot 2019-12-16 at 2.05.34 PM-1

Lingerie Brands Leverage Loyal Communities to Drive Growth 

The weather might be getting colder, but this November, conversation around intimate apparel brands heated up. Following the controversial cancellation of its annual runway show, Victoria’s Secret saw abundant support from its squad of “Angels.” For instance, Kelsey Merritt and Josephine Skriver shared photos from past years’ shows and thanked the brand for including them in the storied event. And while the OG bra brand benefited from models’ loyalty, rising lingerie label Savage x Fenty tapped its first-ever family of official partners, which includes musicians, models, and bloggers, prompting enthusiastic thank-yous from these #SavageXAmbassador[s]. 

To read more about the influencer marketing strategies that spelled success for this month’s most popular clothing brands, download our November Apparel Tribe Top 10!

VIEW NOVEMBER APPAREL TOP 10

Read More

Related Articles

November’s Top Makeup Brands: ColourPop Dethrones Anastasia Beverly Hills, Influencer-founded Brands Power Growth

Seasons change, influencer drama comes and goes, but one thing in the world of beauty has always remained the same: Anastasia...

Beauty TTT's

November Beauty Rankings: Top 10 Skincare Brands in the US

Halloween’s over, Thanksgiving has come and gone, and Christmas and Hanukkah are practically here! Many top skincare brands...

TTT's Skincare

3 Supplements Brands Pushing Wellness Forward in 2020

Like just about everyone else, Tribe Dynamics has been on a bit of a wellness kick recently. It’s not hard to see why: while...

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,
Benefit