Group_1 Tribe Dynamics has moved to
Free Trial

These two Haircare brands stole the show at Coachella

These two Haircare brands stole the show at Coachella


Screen Shot 2019-05-16 at 10_49_37 AM-1The Coachella Valley Music & Arts Festival once again inspired influencers to flaunt their #FestivalHair on Instagram, prompting a boom in content creation for certain brands. This year, among the Top 10 brands, the music festival proved most impactful for Pantene and IGK Hair, sparking a significant portion of each brand’s April EMV total.

  Pantene achieved a Top 10-leading 86% month-over-month growth, surging to No. 6 with $3.9M EMV after not ranking in March. Mentions of “Coachella” netted $1.4M EMV, while #PanteneFestivalHair garnered $1.2M EMV as the brand’s No. 2 April hashtag behind #ad ($1.4M EMV). Forty-four ambassadors used #PanteneFestivalHair across 99 posts, with 32 influencers including the tag in multiple pieces of content. Many influencers promoted the festival’s Pantene Style Lounge in a series of sponsored posts, while others organically credited the brand in content showing off their Coachella ’dos.

Meanwhile, IGK Hair experienced a 41% MoM growth, enjoying its first Top 10 appearance since April 2018, when the brand saw a similar boost from its Coachella 2018 activations. IGK Hair once again enjoyed posts from a range of influencers who tagged the brand in their festival looks, including musician Montana Tucker (@montanatucker on Instagram) and blogger Violet Benson (@violetbenson). In all, mentions of “Coachella” drove $592.4k EMV for IGK Hair.

Find out which other brands made the April Haircare Top 10 by reading the full report!


Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit for full access to our reports.

Read More

Related Articles

How to Use Influencer Community Metrics to Build a Winning Earned Media Strategy

Ever since we were founded in 2012, Tribe Dynamics’ signature metric for determining the viral reach of digital content has been ...

Optimize Your Influencer Program With Social Media Monitoring

Managing an influencer program is no small feat. With social media influencers inundating our Instagram and YouTube feeds with...

How to Evaluate Your Influencer Partnerships

Great news: your influencer marketing program is taking off, and content creators are talking about your brand. But not all...

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,