Free Trial

September Beauty Rankings: Top 10 Skincare Brands in the US

Chart showing Top 10 skincare brands in the U.S. by EMV performance in September 2019.

September marks the start of Autumn, and as the leaves begin to change, so do the top skincare brands—well, kind of. While this month’s Top 10 skincare leaderboard featured many brands familiar to our monthly rankings, there were also several exciting Top 10 debuts! We investigated the sources of Earned Media Value (EMV) growth among September’s top skincare brands—here are some highlights:

Chart showing Top 10 skincare brands in the U.S. by EMV performance in September 2019.


It should come as no surprise that Tatcha ranked as the No. 1 skincare brand in September, and that The Silk Canvas primer remained the brand’s top-earning offering. Despite a month-over-month contraction in the number of influencers who mentioned the hero product, The Silk Canvas saw a 25% EMV surge this month thanks to impactful mentions from beauty gurus like Tati Westbrook (Tati on YouTube) and Bianca Linares (@biancalovesmakeup91 on Instagram). While Tatcha’s staple products continued to inspire content creation, its newest offering, The Silk Peony Melting Eye Cream, proved popular as well.


Summer may be over, but Fresh still took influencers to camp. In honor of the brand’s Black Tea Kombucha Facial Treatment Essence, Fresh invited its influencer squad to a #CampKombucha retreat at Calamigos Ranch in Malibu, California. The brand treated attendees to relaxing spa days and scenic nature hikes, and even taught “campers” how to brew their own kombucha! The experience elicited effusive content from camp-goers, helping Fresh jump five spots in the rankings, from No. 9 in last month’s Top 10 to No. 4 this month. 

Paula’s Choice 

Close-up of a tube of Paula’s Choice’s Triple Algae Pollution Shield.

September saw Paula’s Choice make its long-awaited debut in the Top 10 at No. 9 with a 172% month-over-month EMV growth—the highest MoM increase among the top 10 skincare brands. This increase stemmed largely from high-impact endorsements from several Instagrammers like Jake Warden (@jakewarden) and Kevin Ninh (@flawlesskevin), both of whom hadn’t posted about the brand in August. Jake and Kevin shouted out several Paula’s Choice products that gave them that #PCGlow, including the Defense Essential Glow Moisturizer SPF 30, the Skin Perfecting 2% BHA Liquid Exfoliant, and the August-launched Defense Triple Algae Pollution Shield—all of which ranked as the brand’s top September offerings.

To learn more about how these and other products and activations impacted September’s top 10 skincare brands (and to find out how Dr. Brandt Skincare, which landed outside the Top 10, experienced an impressive 309% MoM EMV growth), check out our September Skincare Tribe Top 10.


Read More

Related Articles

September’s Top Makeup Brands: Laura Mercier’s & Haus Laboratories’ Grand Earned Media Entrances

While summer began to wind down in September, the top makeup brands picked up steam. We saw some pretty dramatic month-over-month

December Beauty Rankings: Top 10 Skincare Brands in the US

Though the top skincare brands remained pretty consistent throughout 2019, several new faces entered the Top 10 in December. To...

Insights Skincare

November Beauty Rankings: Top 10 Skincare Brands in the US

Halloween’s over, Thanksgiving has come and gone, and Christmas and Hanukkah are practically here! Many top skincare brands...

Ready to unlock your brand’s influencer marketing potential?

Tribe Dynamics provides iconic brands the full picture of their influencer marketing programs through industry-leading data and influencer marketing analytics solutions. We work with brands, retailers, and agencies across industries—from beauty to entertainment—so let’s get in touch to see if we’re the right fit for you!

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, Chief Digital Officer,
Rare Beauty

"Tribe Dynamics' influencer marketing platform provides a holistic view of our ambassadors as well as hard data that proves their importance to company leadership."

Joy Findeisen, Brand Relations and Digital PR Manager,