VALUES-DRIVEN FASHION BRANDS AND THE INFLUENCER COMMUNITY
In recent years, brands have rallied around social movements like animal rights or gender equality as key marketing strategies. Though these brands have connected with influencers through “values-based” campaigns, fashion brands that are fundamentally “values-driven” have positioned themselves at the forefront of a larger sustainability dialogue across the industry. In addition, while fast fashion retailers are often notorious for their lack of transparency, some have responded to the growing demand for eco-friendly products by adopting more socially and environmentally conscious practices. In this report and webinar, we examine three fundamentally values-driven fashion brands across different market segments—Stella McCartney, Reformation, and Everlane—and their respective ambassador communities in 2017. We’ll also cover an analysis of fast fashion retailer H&M and its sustainable clothing line, H&M Conscious.
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