In recent years, brands have rallied around social movements like animal rights or gender equality as key marketing strategies. Though these brands have connected with influencers through “values-based” campaigns, fashion brands that are fundamentally “values-driven” have positioned themselves at the forefront of a larger sustainability dialogue across the industry. In addition, while fast fashion retailers are often notorious for their lack of transparency, some have responded to the growing demand for eco-friendly products by adopting more socially and environmentally conscious practices. In this report and webinar, we examine three fundamentally values-driven fashion brands across different market segments—Stella McCartney, Reformation, and Everlane—and their respective ambassador communities in 2017. We’ll also cover an analysis of fast fashion retailer H&M and its sustainable clothing line, H&M Conscious.

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