Tribe Dynamics Q2 Research Webinar

A New Way of Looking at Follower Count

When finding influencers to work with, brands often place high value on a single factor: follower count. The bigger the following, the larger the reach, the greater the impact. But, given the increasing importance of building communities of beauty ambassadors that are both diverse and relevant, combined with the rising role of micro-influencers, should the way we look at follower count change?

In this webinar, we'll explore the breakout of current beauty influencers across follower-count tiers, the relationship between follower count and engagement rate, and how to identify indicators of an influencer’s future growth. We'll also highlight the top-performing brands and activations across Cosmetics, Skincare, and Haircare for Q2 2017.


Tuesday, Aug. 29
10am PST