Tarte re-entered the Top 10 at No. 4 following a two-month absence, boasting $2.8M EMV and a Top 10- leading 142% month-over-month growth. The brand celebrated the launch of the High Tides and Good Vibes Eyeshadow Palette—the latest addition to its Rainforest of the Sea Collection—with a #TrippinWithTarte getaway to Hawaii. Attendees including Horia Ben Brahim (@horia_insta) and Richard (@richaard2609) Instagrammed their beachy adventures and positive impressions of the new offering. Spurred by the trip, Horia and Richard both increased their EMV contributions by over 400% from February, generating a respective $311.3k and $200.3k EMV across 12 and 11 posts as Tarte’s two highest-earning ambassadors after Sephora (@sephorafrance). In all, the palette collected $280.7k EMV from 19 content creators as the brand’s No. 2 product, trailing only the hero Shape Tape Contour Concealer ($476.2k).
Find out which brands made the France Top 10!
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit TribeDynamics.com for full access to our reports.
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