influencer Technology
Built for the Lifestyle Brand
influencer Technology
Built for the Lifestyle Brand
WE BELIEVE IN AUTHENTICITY. Long term investment in authentic influencer relationships is the new winning strategy.
The lifestyle brand of today will have tens of thousands of pieces of content created about it annually by thousands of different content creators, and the vast majority of that content will be organic in nature.
This is the content that drives real change in market share and these are the types of programs our software, data, and services help you build, scale, and operationalize.
Influencer crm
Influencer Relationship Management
New Influencer Identification
Campaign Tracking
Compare and Benchmark
Manage and Measure
Competitive Reporting
Proprietary Data and Analytics
Performance Benchmarking
Partners
Leading Brands in the Beauty, Fashion, and Lifestyle Industries
Partners
Leading Brands in the Beauty, Fashion, and Lifestyle Industries
“Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.”
“LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.”
“Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.”
Software with amazing service™
Built with ♥
Software with amazing service™
Built with ♥
We want to empower the best brands to build authentic relationships with their most passionate fans. Working with the right ambassadors at the right time is difficult, but our team of strategists and researchers will help you super charge your marketing activities through industry and market specific guidance.
influencer Research and insights
To Better Understand Brand Performance
influencer Research and insights
To Better Understand Brand Performance
Tribe Top 10
A series of installments featured monthly in CEW Beauty Insider that utilize Tribe Dynamics Proprietary Data to highlight the top 10 performing brands in makeup, skincare, and haircare within the influencer space.
Cosmetic Executive Women, Inc. (CEW) is a global, nonprofit professional organization with 10,000 global members, both men and women, from over 2,250 companies in the beauty and related industries.
Digital Pulse with Tribe Dynamics
Tribe Dynamics' proprietary data and digital expertise are featured on an ongoing basis by WWD and Beauty Inc. Collaborations have highlighted measurement of social influence within the Beauty, Fashion, and Lifestyle industries.
WWD and Beauty Inc are the premier trade publications in the executive fashion and beauty spaces respectively.
