Built for The Lifestyle Brand
Connecting the dots between digital marketing and revenue...
Built for The Lifestyle Brand
Connecting the dots between digital marketing and revenue...
Software
Influencer Relationship Management
Influencer Identification
Competitive Reporting
Proprietary Data and Analytics
Performance Benchmarking
Strategy
Industry Specific Expertise
Revenue Focused Recommendations
Partners
Leading Brands in the Beauty, Fashion, and Lifestyle Industries
Partners
Leading Brands in the Beauty, Fashion, and Lifestyle Industries
“Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.”
“LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.”
“Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.”
Advanced Market Insights
Based on Industry Specific Data
Advanced Market Insights
Based on Industry Specific Data
Tribe Top 10
A series of installments featured monthly in CEW Beauty Insider that utilize Tribe Dynamics Proprietary Data to provide a big picture understanding of digital trends within the beauty industry.
Cosmetic Executive Women, Inc. (CEW) is a global, nonprofit professional organization with 8,000 global members, both men and women, from over 2,250 companies in the beauty and related industries.
Digital Pulse with Tribe Dynamics
Tribe Dynamics' proprietary data and digital expertise are featured on an ongoing basis by WWD and Beauty Inc. Collaborations have highlighted measurement of social influence, in addition to larger scale digital trends within the Beauty, Fashion, and Lifestyle industries.
WWD and Beauty Inc are the premier trade publications in the executive fashion and beauty spaces respectively.
Let's Get Together
We live in San Francisco + London, but love NY, LA + Europe
Let's Get Together
We live in San Francisco + London, but love NY, LA + Europe