“Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.”

“LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.”

“Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.”