Product Launches Push Glow Recipe, Dermalogica Into Top 10

Glow Recipe and Dermalogica made their first-ever Top 10 appearances in March, placing at No. 8 and No. 10, respectively. Glow Recipe’s $3.0M EMV marked a 110% month-over-month growth, while Dermalogica’s $2.7M represented a 107% MoM increase, with both brands benefiting from influencer hype surrounding new product releases. Glow Recipe expanded its watermelon range by introducing the Watermelon Glow Ultra-Fine Mist, which garnered $1.1M EMV from 86 ambassadors as the brand’s No. 1 product. Meanwhile, Dermalogica added to its suncare lineup with the launch of its Prisma Protect SPF30, celebrating with a pop-up exhibit in NYC along with a series of master classes. The Prisma Protect SPF30 emerged as Dermalogica’s top offering for the month with $579.4k EMV via mentions from 94 influencers. Bolstered by these new releases, Glow Recipe and Dermalogica saw respective 35% and 45% MoM expansions in their ambassador communities and 42% and 34% MoM increases in post volume.