“Brand Buzz is especially important for us because not only can you see data of how we’re performing, but we can see who our top drivers are for EMV. As a result, we can proactively identify existing and new global talent that helps us have a strong pipeline and continue to develop our relationships and increase EMV.”

“Tribe has been super helpful in helping us scale and grow!”

“Tribe allows us to connect with, manage, and track thousands of influencers. The tool provides a holistic view at our ambassadors as well as hard data that proves their importance to company leadership. ”

“Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.”

“LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.”

“Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.”