Influencer Marketing Platform

Built for the Lifestyle Brand


Influencer Marketing Platform

Built for the Lifestyle Brand


WE BELIEVE IN AUTHENTICITY. Long-term investment in authentic influencer relationships is the new winning strategy.

The lifestyle brand of today will have tens of thousands of pieces of content created about it annually by thousands of different content creators, and the vast majority of that content will be organic in nature.

This is the content that drives real change in market share, and the types of programs that our software, data, and services help you build, scale, and operationalize.



Influencer crm

Influencer Relationship Management

New Influencer Identification

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Campaign Tracking

Comparison & Benchmarking

Management & Measurement

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Competitive Reporting

Proprietary Data & Analytics 

Performance Benchmarking

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Leading Brands in the Beauty, Fashion, and Lifestyle Industries


Leading Brands in the Beauty, Fashion, and Lifestyle Industries

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Brand Buzz is especially important for us because not only can you see data of how we’re performing, but we can see who our top drivers are for EMV. As a result, we can proactively identify existing and new global talent that helps us have a strong pipeline and continue to develop our relationships and increase EMV.
— Rae Giron, Senior Manager, Tatcha PR & Influencer Marketing

Tribe has been super helpful in helping us scale and grow!
— Abigail Brogan, Marketing Manager of Influencer Initiatives at Milk Makeup

Tribe allows us to connect with, manage, and track thousands of influencers. The tool provides a holistic view at our ambassadors as well as hard data that proves their importance to company leadership.
— Joy Findeisen, Manager, Brand Relations and Digital PR at Benefit Cosmetics

Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. As social media and influencer marketing continues to disrupt the way consumers discover beauty brands and content, having access to the tools built by the Tribe Dynamics team is a crucial competitive edge for marketing teams looking to react in real-time. What’s most impressive about Tribe Dynamics is their continued development of new tools and resources based on the needs of the brands they interact with. They have taken every piece of feedback we’ve given to make their platform more robust and relevant to our needs. I can’t think of a metric that’s more predictive of a brand’s success than their EMV model. They’re truly best-in-class.
— Mehdi Mehdi, VP Digital & eCommerce, NYX Professional Makeup

Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.
— The Business of Fashion
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LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.
— The Wall Street Journal
Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.
— Women's Wear Daily

influencer Research and insights

Better Understand Brand Performance

influencer Research and insights

Better Understand Brand Performance


Tribe Top 10

Our monthly publication, featured in CEW Beauty Insider, utilizes Tribe Dynamics’ proprietary data to rank and highlight the top-performing brands in cosmetics, skincare, and haircare.

Cosmetic Executive Women, Inc. (CEW) is a global, not-for-profit professional organization with 10,000 global members, both men and women, from over 2,250 companies in the beauty and related industries.

Digital Pulse with Tribe Dynamics

Tribe Dynamics' proprietary data and digital expertise are featured on an ongoing basis by WWD and Beauty Inc. Our collaborations focus on measurement of social influence within the beauty, fashion, and lifestyle industries.

WWD and Beauty Inc. are the leading trade publications in the executive fashion and beauty spaces.