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influencer Technology


Built for the Lifestyle Brand

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influencer Technology


Built for the Lifestyle Brand

 

WE BELIEVE IN AUTHENTICITY. Long-term investment in authentic influencer relationships is the new winning strategy.

The lifestyle brand of today will have tens of thousands of pieces of content created about it annually by thousands of different content creators, and the vast majority of that content will be organic in nature.

This is the content that drives real change in market share, and the types of programs that our software, data, and services help you build, scale, and operationalize.

 

 

Influencer crm

Influencer Relationship Management

New Influencer Identification

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Campaign Tracking

Comparison & Benchmarking

Management & Measurement

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Competitive Reporting

Proprietary Data & Analytics 

Performance Benchmarking

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Partners


Leading Brands in the Beauty, Fashion, and Lifestyle Industries

Partners


Leading Brands in the Beauty, Fashion, and Lifestyle Industries

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Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.
— The Business of Fashion
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LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.
— The Wall Street Journal
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Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.
— Women's Wear Daily
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Software with amazing service™


Built with ♥

Software with amazing service™


Built with ♥

 

We empower the best brands to build authentic relationships with their most passionate fans. Working with the right ambassadors at the right time can be difficult, but our team of strategists and researchers will help you supercharge your marketing activities through industry- and market-specific guidance.

 
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influencer Research and insights


Better Understand Brand Performance

influencer Research and insights


Better Understand Brand Performance

 
 
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Tribe Top 10

Our monthly publication, featured in CEW Beauty Insider, utilizes Tribe Dynamics’ proprietary data to rank and highlight the top-performing brands in cosmetics, skincare, and haircare.

Cosmetic Executive Women, Inc. (CEW) is a global, not-for-profit professional organization with 10,000 global members, both men and women, from over 2,250 companies in the beauty and related industries.


Digital Pulse with Tribe Dynamics

Tribe Dynamics' proprietary data and digital expertise are featured on an ongoing basis by WWD and Beauty Inc. Our collaborations focus on measurement of social influence within the beauty, fashion, and lifestyle industries.

WWD and Beauty Inc. are the leading trade publications in the executive fashion and beauty spaces. 

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