Influencer Marketing Platform
Built for the Lifestyle Brand
Influencer Marketing Platform
Built for the Lifestyle Brand
WE BELIEVE IN AUTHENTICITY. Long-term investment in authentic influencer relationships is the new winning strategy.
The lifestyle brand of today will have tens of thousands of pieces of content created about it annually by thousands of different content creators, and the vast majority of that content will be organic in nature.
This is the content that drives real change in market share, and the types of programs that our software, data, and services help you build, scale, and operationalize.
Influencer crm
Influencer Relationship Management
New Influencer Identification
Campaign Tracking
Comparison & Benchmarking
Management & Measurement
Competitive Reporting
Proprietary Data & Analytics
Performance Benchmarking
Clients
Leading Brands in the Beauty, Fashion, and Lifestyle Industries
Clients
Leading Brands in the Beauty, Fashion, and Lifestyle Industries
“Tribe tracks and measures content creation and engagement across 50,000 beauty, fashion and lifestyle influencers using a metric called Earned Media Value (EMV). EMV quantifies the value of social word-of-mouth among digital content creators who influence purchasing decisions — and according to Tribe it can predict future revenue growth and market share.”
“LVMH has hired San Francisco-based Tribe Dynamics to identify and interact with “influencers”—those who talk about LVMH’s brands on social networks, ranging from celebrities to people with just a few hundred followers on Instagram.”
“Tribe Dynamics’... EMV report ranks third-party retailers by its estimated value of publicity gained through digital media and correlating engagement levels. The measurements apply a dollar value to each piece of content, based on the perceived digital word-of-mouth to brands within the industry.”
influencer Research and insights
Better Understand Brand Performance
influencer Research and insights
Better Understand Brand Performance
Tribe Top 10
Our monthly publication, featured in CEW Beauty Insider, utilizes Tribe Dynamics’ proprietary data to rank and highlight the top-performing brands in cosmetics, skincare, and haircare.
Cosmetic Executive Women, Inc. (CEW) is a global, not-for-profit professional organization with 10,000 global members, both men and women, from over 2,250 companies in the beauty and related industries.
Digital Pulse with Tribe Dynamics
Tribe Dynamics' proprietary data and digital expertise are featured on an ongoing basis by WWD and Beauty Inc. Our collaborations focus on measurement of social influence within the beauty, fashion, and lifestyle industries.
WWD and Beauty Inc. are the leading trade publications in the executive fashion and beauty spaces.
