January at a Glance

$978M

EMV generated by

18K

Influencers for

839 cosmetics


brands

January at a Glance

$900M

EMV generated by

18K

Influencers for

839 cosmetics


brands

January at a Glance

$900M

EMV generated by

18K

Influencers for

839 cosmetics


brands

January at a Glance

$900M

EMV generated by

18K

Influencers for

839 cosmetics


brands

January ’22

Monthly Ranking

logo

Total EMV

Earned Media Value (EMV) is Tribe Dynamics’ proprietary metric for quantifying the estimated value of social engagement with digital earned media.

1. Tula

$6020296 EMV

2. Tatcha

$5533741 EMV

3. Summer Fridays

$5091540 EMV

4. Youth To The People

$4819045 EMV

5. Farmacy

$4796859 EMV

6. Glow Recipe

$4713252 EMV

7. The Inkey List

$4584677 EMV

8. Ole Henriksen

$4479338 EMV

9. La Roche-Posay

$4433052 EMV

10. Drunk Elephant

$4129281 EMV

Total Influencers

The total number of influencers that posted about your brand in a given time period.

1. Tula

$973 EMV

2. Tatcha

$1078 EMV

3. Summer Fridays

$1363 EMV

4. Youth To The People

$1635 EMV

5. Farmacy

$1130 EMV

6. Glow Recipe

$1153 EMV

7. The Inkey List

$1149 EMV

8. Ole Henriksen

$652 EMV

9. La Roche-Posay

$936 EMV

10. Drunk Elephant

$1091 EMV

Total Posts

The total number of influencer posts that mentioned your brand within a given time frame.

1. Tula

$3374 EMV

2. Tatcha

$2464 EMV

3. Summer Fridays

$3002 EMV

4. Youth To The People

$4082 EMV

5. Farmacy

$3021 EMV

6. Glow Recipe

$2501 EMV

7. The Inkey List

$2822 EMV

8. Ole Henriksen

$1461 EMV

9. La Roche-Posay

$2072 EMV

10. Drunk Elephant

$3180 EMV

EMV Per Influencer

The average amount of EMV that each influencer in your community generated during a given time frame. Your influencer potency is calculated by dividing your brand’s total EMV by your community size.

1. Tula

$6188 EMV

2. Tatcha

$5134 EMV

3. Summer Fridays

$3736 EMV

4. Youth To The People

$2948 EMV

5. Farmacy

$4246 EMV

6. Glow Recipe

$4088 EMV

7. The Inkey List

$3991 EMV

8. Ole Henriksen

$6871 EMV

9. La Roche-Posay

$4737 EMV

10. Drunk Elephant

$3785 EMV

Posts Per Influencer

The average number of times that each influencer in your community mentioned you during a given time frame. Your posting frequency is calculated by dividing your brand’s post count by your community size.

1. Tula

$3.5 EMV

2. Tatcha

$2.3 EMV

3. Summer Fridays

$2.2 EMV

4. Youth To The People

$2.5 EMV

5. Farmacy

$2.7 EMV

6. Glow Recipe

$2.2 EMV

7. The Inkey List

$2.5 EMV

8. Ole Henriksen

$2.2 EMV

9. La Roche-Posay

$2.2 EMV

10. Drunk Elephant

$2.9 EMV

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January Beauty and Fashion Rankings: Social Media’s Top Brands

Download our January Tribe Top 10 report to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in January 2022.

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“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, VP Digital & eCommerce,
NYX Professional Makeup

“Working with Tribe Dynamics over the past 5+ years has been a true partnership in every sense of the word. The sophistication in their data is unmatched in the industry, and the level of insight in their analysis has become indispensable for any marketer in the beauty space today. They’re truly best-in-class.”

Mehdi Mehdi, VP Digital & eCommerce,
NYX Professional Makeup