Exclusive Content for The Tribe

Data-Driven Research & Reports, Just For You

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Industry Hot Topics: March 2021

A year after COVID-19 prompted shutdowns around the globe, beauty, fashion, and lifestyle media was abuzz with “anniversary” chatter about how the pandemic has changed influencer marketing—and how the industry will continue to shift as the world re-opens. Additionally, with February’s many conversation-worthy events—including Black History Month celebrations, and another series of digital Fashion Weeks—now behind us, we received a number of questions about how effectively these initiatives stirred up influencer activity and expanded brands’ earned media footprints. Here are just a few of the topics we dove into this month. 

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Why Good Molecules’ Clean, Affordable Skincare Is Sweeping Social Media

Few brands have seen a surge in content creation on the same scale as Good Molecules, DTC retailer Beautylish’s accessible, science-driven, in-house skincare brand. In our March brand spotlight that’s exclusive to The Tribe, we’ll dive into some of the influencer marketing tactics driving Good Molecules’ momentum, including the brand’s TikTok savviness, commitment to affordability, and strategic product sends. We’ll also share tips that other beauty, fashion, and lifestyle brands can use to foster similarly loyal and impactful influencer communities

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Four Winter Product Launches That Heated Up Instagram

Read on to learn how some of this winter’s top beauty brands won over content creators with can’t-miss product launches, and what steps your brand can take to inspire lasting conversation around your next release. 

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How Princess Polly Survived the COVID-19 Pandemic in Style

In our February brand spotlight for the Tribe, we’ll unpack how Princess Polly’s reliance on organic outfit content, coupled with a commitment to sustaining influencer relationships, helped the brand expand its earned media footprint amid difficult circumstances. We’ll also outline strategies that all brands can use to inspire lasting enthusiasm from their online advocates. 

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Industry Hot Topics: February 2021

The influencer ecosystem looks pretty different in the first quarter of 2021 than it did at the beginning of 2020. As marketers continue to navigate a rapidly changing landscape, conversations in February circulated about how brands could choose the best bloggers to work with. This month, we ventured into less technical territory to offer insights on the kinds of influencers that brands see the most success working with, tackling questions about age and aesthetic. 

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Exclusive Report Preview: How to Measure Influencer Marketing Success

In this exclusive preview of Tribe Dynamics’ upcoming report, How to Measure Influencer Marketing Success, we’ll cover a few of the most important indicators of both healthy influencer relationships and healthy communities, along with how to use this data in our software to monitor and benchmark your program’s holistic progress.

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Industry Hot Topics: January 2021

2020 may be over, but the news cycle was just as fast-paced in the first month of 2021—and fashion and beauty stories were no exception. Here are a few of January’s buzziest earned media stories.

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The Hero Products and Gen Z-Savvy Influencer Strategies Behind E.L.F.’s 2020 Breakthrough

In our third exclusive brand spotlight for The Tribe, we’ll examine how enduring influencer loyalty to hit products, coupled with a keen attention to the interests of Gen Z content creators and consumers, allowed E.L.F. to emerge from a rocky year not only unscathed, but ahead. 

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How Influencer-Favorite Indie Beauty Brands Closed 2020 On Top

Our analysis of beauty brands’ performance in Earned Media Value (EMV) points to key trends in influencer activity that spelled success for Q4 2020’s top independent cosmetics, skincare, and haircare brands—and suggests strategic steps all indie beauty brands can take to level up their influencer marketing programs in 2021.

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Create a Winning Influencer Strategy in a Post-Covid World

Drawing on research from our survey, we’ve outlined some strategies that brands and bloggers can use to expand their earned media footprints in a rapidly changing space. 

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How to Foster Authentic Paid Relationships With Influencers

How can you ensure that your paid relationships with influencers prompt genuine and compelling content? Let’s dive into a few strategies that will help you empower your fans without compromising their work, and ultimately help you get the most value from your resources. 

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What Influencers Want: Thamarr Guerrier

The fashion influencer and self-described “citizen sleuth” talks creative freedom, long-term partnerships, and her favorite travel experience with a brand.

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What Influencers Want: Joanna Simon

The lifestyle influencer speaks with us about inclusivity, values-driven brands, and emerging social platforms.

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How Sustainability and Instagram Stories Made HelloBody a Cult Skincare Brand

In our first The Tribe-exclusive brand spotlight, we unpack the key factors behind HelloBody’s stand-out EMV growth, and highlight strategies other brands can use to improve their influencer marketing performance.

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What Influencers Want: Lindsey Simcik

The podcast host and lifestyle guru shares her affinity for conscious brands and clear communication, and why she launched a business on the cusp of 30.

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Why Influencer Marketing Turned Wellness Into the COVID-19 Era’s Biggest Buzzword

According to Tribe Dynamics’ data, searches including the words “healthy,” “workout,” and “wellness” surged in popularity in March 2020, and have remained elevated since then. So have searches for “mental health,” “self-care,” and “meditation,” indicating people’s shifting priorities in the stay-at-home economy.

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Industry Hot Topics: December 2020

In the wake of a unique Fashion Month, which bore witness to both virtual and in-person collection debuts, industry experts were eager for insight into how the tenor of influencer content about the vertical had shifted in 2020, what brands emerged more relevant than ever, and how struggling labels could regain their footing. Here’s your December roundup of Industry Hot Topics.

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What Influencers Want: Kaye Bassey

The fashionista and digital entrepreneur discusses creative agency, giving back, and why she loves video content.

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The Influencer Strategies That Made CeraVe a Gen Z Skincare Staple

In our second The-Tribe exclusive brand spotlight, we explore the influencer marketing strategies that transformed CeraVe into one of the buzziest names in skincare, and what other brands can learn from its success.

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How to Build an Inclusive Influencer Community

In an effort to help brands build fan communities that meaningfully reflect the diversity of the influencer space, we’ve compiled a few tips that marketers can use to empower content creators from all backgrounds. 

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