SPECIAL REPORTS

 

A series of special reports examining notable topics within the fashion and beauty space. We utilize Tribe Dynamics proprietary data to provide a larger understanding on digital trends.

 


REPORTS

INDIE BEAUTY DEBRIEF: Q1 2019

Beauty

Influencer marketing has rapidly democratized the business of beauty, paving the way for independent brands to challenge legacy players both online and offline. Whether it’s the reign of Anastasia Beverly Hills and Huda Beauty at the top of the EMV charts, or smaller, niche brands harnessing the power of earned media to foster runaway success and investment chatter, indie brands are consistently taking market share from power players in the space. Tribe Dynamics’ new quarterly Indie Beauty Debrief showcases notable independent beauty brands across cosmetics, skincare, and haircare, revealing exclusive insights into trending and up-and-coming brands, their online communities, and the earned content created about them.

LUXURY FASHION INFLUENCER Community

Fashion

Our analysis of the content published about the top 10 EMV-driving luxury fashion brands in the U.S. revealed that while celebrities create the majority of the top EMV-driving posts, influencers are some of these luxury brands’ highest-earning community members overall. Why is this, and what does this dynamic mean for luxury fashion brands? In this report, we examine who is driving online conversation about the top 10 luxury fashion brands in the U.S., and what kinds of content they are creating.

GLOBAl influencer communities

Beauty

Highlights 

  1. Global Markets: Influencer Panels

  2. Global Market Penetration: Measuring Brand Success Across Markets

  3. A Look At Language

  4. 14 Country Profiles Q1 2018

 

2017 YEAR IN REVIEW

Beauty

Highlights 

  1. A Deep Dive into Beauty

  2. Vertical Highlights

    • Cosmetics

    • Haircare

    • Skincare

    • Fragrance

 

ANNUAL BRAND & INFLUENCER SURVEY, Q3 2017

Beauty & Fashion

Highlights 

  1. Brand and Influencer Survey Insights

  2. Tribe Top 10: Beauty (Cosmetics, Skincare, Haircare)

    • Leaderboards

    • Brand Spotlights

  3. Tribe Top 10: Fashion (Luxury, Non-Luxury, Retailers)

    • Leaderboards

    • Brand Spotlights

 

Top Products, Hashtags, Product Launches & Collaborations: H1 2017

Released in partnership with CEW in 2017

Highlights 

  1. The Top 30 Products by Earned Media Performance

  2. The Top 25 Hashtags by Earned Media Performance

  3. The Top 20 Product Launches by Earned Media Performance

  4. The Top 15 Collaborations by Earned Media Performance

  5. EMV Leaderboard Highlights

 

Activewear: An Investigation

Released in partnership with CEW in 2017

Highlights 

  1. The Rise of Activewear

  2. Activewear Leaderboard H1 2017

  3. Brand Spotlights

    • Nike

    • Under Armour

    • ASICS

    • Adidas

    • Lululemon

    • Outdoor Voices

    • Sweaty Betty

 

A NEW WAY OF LOOKING AT FOLLOWER COUNT, Q2 2017

Highlights 

  1. Beauty Breakdown: A New Way of Looking at Follower Count

  2. Top 10 Brands and Spotlights

    • Cosmetics

    • Skincare

    • Haircare

 

INTERNATIONAL BEAUTY REPORT, Q1 2017

UK, FRANCE, US

Highlights 

  1. EMV Across Regional Markets

  2. U.K. Top 10 Beauty Brands

    • Channel Breakdowns

    • Brand Spotlights

  3. France

    • Top 10 Beauty Brands

    • Channel Breakdowns

    • Brand Spotlights

  4. U.S.

    • Top 10 Beauty Brands

    • Channel Breakdowns

    • Brand Spotlights