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“Dior deployed an aggressive marketing strategy to revive the Saddle, enlisting about 100 influencers, including Chiara Ferragni and Eva Chen, to wear and post about it. The bag generated almost $3.5 million in earned media value in the third quarter of 2018, according to Tribe Dynamics. But the momentum didn’t sustain, with that figure dropping to just $193,300 in the final three months of the year.“

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