"Revolve, which recently filed for an IPO and generated sales of $400 million last year, has never been a brand to highlight diversity, but whether or not that has had an effect on its sales is unclear. Revolve’s earned media value (EMV) dropped during the controversy to the brand’s lowest for the year, at $83.8 million, according to the marketing technology firm Tribe Dynamics. A spokeswoman for Tribe said that cannot be solely attributed to the controversy, however, but “to the natural ebb and flow of events and campaigns.” And the dip was temporary: Revolve’s EMV bounced back to more than $140 million in each of the subsequent two quarters."
"So far, this autumn’s drops have at least generated notable consumer buzz. During September 2018, #ThomasBurberryMonogram drove more than $100,000 in earned media value for the brand, and #TheBSeries drove over $130,000, according analytics firm Tribe Dynamics. Overall, Burberry’s earned media value was $9.6 million for the month, up from $5.4 million from August. Tribe attributed the jump to the chatter around the new drops, as well as an increase in content around the runway show."
"Fashion Nova boasts more than 13 million followers on its Instagram feed and an army of 3,000 influencers, known as #NovaBabes, promoting its clothes. That group drove $54.1 million in earned media value, or the value of the publicity it receives via posts and engagement on social channels, from the second half of last year through the first half of this year, according to Tribe Dynamics, a San Francisco-based marketing technology firm. “They run one of the most sophisticated influencer programs that we track,” says Conor Begley, Tribe’s co-founder."
“The #DiorSaddle hashtag drove $3.4 million in earned media value in the third quarter of 2018, beating #PFW, which garnered $2.6 million in earned media value for the same time period, reports the analytics firm Tribe Dynamics. (To determine earned media value, Tribe analyses both follower and consumer engagement on each post.)”
"Undaunted, she and her sister Erin Potempa Wall charged ahead launching the Beachwaver, which frequently sells out on QVC, sits at the top 10 of prestige best-sellers on Amazon (according to Tribe Dynamics) and has been singled out by Ulta Beauty executives as a shopper favorite.”
"Origins has been a fairly bright spot for Estée Lauder Companies, which reported a net sales increase of 16 percent for the company for the 2018 fiscal year. It called out the beauty brand as a key driver in the business’s skin-care net sales, along with Estée Lauder, La Mer and Clinique. Additionally, Origins ranked seventh in Tribe Dynamics’ earned media value report for March with $2.7 million in EMV, which is a 181 percent year-over-year increase. Origins EMV was also high in April with $2.3 million around the brand’s #GreenThePlanet social campaign."
Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Receive Top Spots in Tribe Dynamics’ Earned Media Value August 2018 Report
"For August 2018, Anastasia Beverly Hills has received the top spot in Tribe Dynamics’ earned media value color cosmetics report. The brand reported $74.8 million in EMV, a 35 percent year-over-year decrease.”
Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report
"Anastasia Beverly Hills topped the Tribe Dynamics earned media value color cosmetics report for February.
The brand recorded $105.1 million in earned media value, flat from the previous year. Its earned media value can also be attributed to the pre-launch of the brand’s collaboration with influencer Amra Olević. The highlighter in the collaboration collected $14.9 million in earned media value with content from 929 influencers."
"In the last few months, the legacy beauty brand Mario Badescu has brought itself back into the spotlight by pushing new products on social media and through influencer marketing. As a result, it made Tribe Dynamics’ top 10 roundup of skin-care brands with the most earned media value for the month of February — its first time on the list."
"According to Tribe Dynamics, 90 percent of brands have increased their earned media budget (which includes influencer marketing) in the past five years."