“The #DiorSaddle hashtag drove $3.4 million in earned media value in the third quarter of 2018, beating #PFW, which garnered $2.6 million in earned media value for the same time period, reports the analytics firm Tribe Dynamics. (To determine earned media value, Tribe analyses both follower and consumer engagement on each post.)”
"Undaunted, she and her sister Erin Potempa Wall charged ahead launching the Beachwaver, which frequently sells out on QVC, sits at the top 10 of prestige best-sellers on Amazon (according to Tribe Dynamics) and has been singled out by Ulta Beauty executives as a shopper favorite.”
"Origins has been a fairly bright spot for Estée Lauder Companies, which reported a net sales increase of 16 percent for the company for the 2018 fiscal year. It called out the beauty brand as a key driver in the business’s skin-care net sales, along with Estée Lauder, La Mer and Clinique. Additionally, Origins ranked seventh in Tribe Dynamics’ earned media value report for March with $2.7 million in EMV, which is a 181 percent year-over-year increase. Origins EMV was also high in April with $2.3 million around the brand’s #GreenThePlanet social campaign."
Anastasia Beverly Hills, Tatcha, Brazilian Bond Builder Receive Top Spots in Tribe Dynamics’ Earned Media Value August 2018 Report
"For August 2018, Anastasia Beverly Hills has received the top spot in Tribe Dynamics’ earned media value color cosmetics report. The brand reported $74.8 million in EMV, a 35 percent year-over-year decrease.”
Anastasia Beverly Hills, Farsali, Brazilian Bond Builder Top Tribe Dynamics’ Earned Media Value Report
"Anastasia Beverly Hills topped the Tribe Dynamics earned media value color cosmetics report for February.
The brand recorded $105.1 million in earned media value, flat from the previous year. Its earned media value can also be attributed to the pre-launch of the brand’s collaboration with influencer Amra Olević. The highlighter in the collaboration collected $14.9 million in earned media value with content from 929 influencers."
"In the last few months, the legacy beauty brand Mario Badescu has brought itself back into the spotlight by pushing new products on social media and through influencer marketing. As a result, it made Tribe Dynamics’ top 10 roundup of skin-care brands with the most earned media value for the month of February — its first time on the list."
"According to Tribe Dynamics, 90 percent of brands have increased their earned media budget (which includes influencer marketing) in the past five years."
"For Tribe Dynamics’ January color cosmetics report in France, NYX Professional Makeup earned the top spot with $3.6 million, a 111 percent year-over-year increase. Too Faced Cosmetics followed in second with $3.2 million and MAC was third with $2.4 million."
"During a recent interview, Lauder ceo Fabrizio Freda spoke of the company’s strategy to leverage influencer marketing more effectively in the hair-care category, which was the fastest-growing beauty segment tracked by influencer analytics firm Tribe Dynamics in 2017. “Both Aveda and Bumble are becoming much more social media active,” he said. The other part of Lauder’s hair strategy includes “creating a high level of loyalty” to the products in its brands’ portfolios with superior product quality, Freda said."
"The brand consistently rates as among the most mentioned luxury brands on social media, according to Tribe Dynamics, which tracks online buzz."