Authenticity & GenZ: How to Drive Real Conversation and Conversion through Digital Earned Media

Conor Begley, Co-Founder & President at Tribe Dynamics with Erinn Murphy, Principal, Sr. Research Analyst at Piper Jaffray

As marketers race to better understand and connect with younger audiences online, we often forget one thing: it's not that complicated. GenZ consumers (like the rest of us) look online to discover new brands and products, and prefer unbiased recommendations from trusted sources. In this session, we'll explore how the most successful brands in Beauty and Fashion engage with digital influencers to drive genuine word-of-mouth, and revenue.