• New York

When finding influencers to work with, brands often place high value on a singular factor: follower count. The bigger the following, the larger the reach, the greater the impact. But, given the increasing importance of building communities of Beauty ambassadors that are both diverse and relevant, combined with the rising role of "micro" influencers, should the way we look at follower count change?

If you would like to join us on August 9th, please reach out to Brit@TribeDynamics.com