Bondi Sands closed out April’s Top 10 with $2.9M EMV, enjoying a Top 10- leading 234% month-over-month growth that greatly outpaced the Top 10’s 38% average. The brand ignited conversation by whisking several Australian and U.S. influencers to the Coachella Valley Music & Arts Festival in Indio, California, where it hosted an Insta-worthy launch party for its new Aero Aerated Self Tanning Foam. Attendees including Steph Smith (@stephclairesmith on Instagram) and Carli Bybel (@carlibel) thanked Bondi Sands for inviting them to the festival, and expressed their excitement about the new release. Many party-goers also posted about the opportunity to meet model Emily Ratajkowski (@emrata), with whom the brand partnered for the launch. The Aero Aerated Self Tanning Foam garnered $842.9k EMV from 17 ambassadors in April as Bondi Sands’ top product. While Ratajkowski drove $188.6k EMV across a single sponsored post as the product’s top advocate, most of the content surrounding the Aero launch was organic. #BondiSandsAero netted $330.0k EMV as Bondi Sands’ No. 2 hashtag for the month (behind #BondiSands, $554.9k EMV), followed by #Coachella, which collected $266.4k EMV. Thanks largely to its Coachella activation, the brand boasted the Top 10’s largest MoM increases in community size (90%), post count (93%), and ambassador potency (76%).
Find out who else made the April Skincare Top 10 by reading the full report!
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, Non-Luxury Fashion, and Fashion Retailers in the U.S., as well as in 13 international markets. Visit TribeDynamics.com for full access to our reports.
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